Jeremy Liew on Hi5 application growth

Jeremy Liew · May 19, 2008 · Short URL: https://vator.tv/n/23b

 Hi5 launched its developer platform at the end of March, opening up access to its 80m+ registered users. It is a top 20 traffic site globally, although not as popular in the US.

Unlike other platforms, Hi5 does not publish a ranked application directory, so it has been hard to get real data on how quickly apps have penetrated the user base. Because Hi5 launched with viral channels open, penetration has been as fast as Facebook’s platform launch in the first 45 days, if not faster. Inside Facebook reports on some stats as to just how quick penetration has been - stats I have not seen elsewhere:

Hi5 Platform Totals

* 617 applications
* 1 million total daily installs
* 14 apps have been installed on more than 1 million profiles
* 6.5 million total daily canvas page views
* 9 apps with more than 10 million total canvas page views so far

Among Active Users

* 3.7 apps on average
* 52% have at least one app
* Max apps installed by any one user is 23

Hi5’s user base is primarily international, and anecdotal evidence from Facebook developers suggests that international users are more willing to install apps than US users. This may have influenced Hi5’s fast start out of the gate, despite repeated instability in their platform. (Facebook’s platform was equally unstable at launch, and still suffers outages from time to time).

While it may prove to be harder to monetize the Hi5 international user base through advertising in the short term, we may well see alternative monetization models emerge. Note slide 48 in Ben Joffe’s excellent comparison of social network business models between the US and Asia.

Would love to hear any data from readers on how their apps have performed on Hi5.

Read more from Jeremy Liew at lsvp.wordpress.com 

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hi5 Networks, Inc. is a privately-held firm headquartered in San Francisco, CA. Its flagship service, hi5, was launched in 2003 and is now one of the world’s largest and fastest-growing social networks — ranked by Alexa® as a top 20 website globally and the #1 social network in 25 countries across Latin America, Europe, Asia and Africa (the #3 social network worldwide). More than 80 million people in over 200 nations are currently registered for hi5, which is available in 23 language options (with more to come). Individuals use hi5 to stay connected and share information with friends and family around the world, meet new people, express themselves, and discover social linkages throughout their lives. For more information, please visit http://www.hi5.com or http://www.hi5networks.com.