Sid Mohasseb

Sid Mohasseb is CEO of Wise Window, Inc. (www.wisewindow.com); a technology company that quantifies passion and likability of brands and products from consumer generated media (blogs, message boards, review sites, etc).  Wise Window, Inc. is in the business of discovering, measuring and continuously reporting “what moves people” - that which drives people to express themselves, influence others, and ultimately make purchase decisions.

Sid is also the managing director of Venture Farm (www.venturefarm.com) ; an early stage execution and funding organization and past President of the Tech Coast Angels-OC, the largest angel investment organization in the United States.  Formerly, he was the Chief Executive Officer of Vital Source, Inc. a distributor of electronic components head quartered in the United States with offices in the United Kingdom and Hong Kong.

Previously, Sid served as the Chairman / CEO of Competitive Knowledge Inc (CKI) -  an internet company. Prior to forming CKI, Mohasseb founded the national management consulting firm of Anabasis and facilitated its merger with Straub & Associates in early 90’s to create Anabasis-Straub and served as that company’s CEO.  His corporate clients include: IBM, Union Bank, Motorola, Mattel Toys, Paramount Studios, Toyota, Honda, Pacific Bell, McDonnell Douglas, Grumman Space Systems, etc.  His public sector clients include government agencies throughout the U.S. on the city, county and state levels.

Sid has also been instrumental in a number of corporate acquisitions and turnarounds both as a principal investor and as a consultant/ operator (e.g. Acquisition, turn around and disposition of NDT Systems from Dupont, merger of Crocker bank and Wells Fargo and acquisition of Hughes laboratory, Krauses Sofa Factory, Western Costume, etc.).

Mohasseb has authored several publications and is the architect of the award-winning software solutions such as the Resource Allocation model (RAM), Executive Dashboard model, and Operations Planner Optimization model, as well as, HOPES Forecasting system, etc.  Additionally, Mohasseb is co-credited for two pending business process patents and has served as the host for a national radio program on business with a 7.5 million audience.  

As an active investor, Mr. Mohasseb is serving on numerous corporate and advisory boards. He is a graduate of the University of Southern California with a B.S. and an M.S. degrees in Industrial Engineering/Operations Research and Technical Economic Planning.