Dan Beltramo

Pioneered real time brand advertising effectiveness.

I want to change the world.

Airbnb, Uber, Iris.tv, Grovo, Slice

Not taking enough money when they can.

How to manage the Panic-Euphoria cycle.

That great teams feel obviously better than virtually any team you've ever worked with before. If you don't feel that way, you don't have a truly great team.

Success has many fathers, but failure has only you.

Dan Beltramo is EVP of Product Leadership at Nielsen.   Dan is responsible for Nielsen’s ad effectiveness products. 

 Dan was founder and CEO of Vizu which was acquired by Nielsen in 2012.  Vizu pioneered real time ad effectiveness measurement online.  Prior to founding Vizu, Dan was Vice President of Marketing at Instill Corporation, a supply chain and market data business serving the food and restaurant industries where clients included Coca Cola, P&G, Nestle, General Mills, Subway, Yum! Brands, Dr. Pepper, etc. Dan joined Instill from the Clorox Company where he had spent several years managing various consumer product brands representing over $500 million in sales including Armor All, Fresh Step, Hidden Valley, Jonny Cat and KC Masterpiece. Dan started his career as a management consultant for the LEK Partnership, where he worked with start-ups and global enterprises.

Dan graduated with an undergraduate degree in Decision Analysis from Stanford University and earned his MBA from the Stanford Graduate School of Business