In today’s digital era, around 90 percent of the data collected internationally has been generated in just a Read More


In today’s digital era, around 90 percent of the data collected internationally has been generated in just a Read More
When you say Nielsen, most people will automatically think of television ratings, and the Nielsen Families who give Read More
Despite the success of the video on demand revolution, something has always bugged me: these services, including Netflix, Read More
It’s not exactly news to say that the Internet, and social media in particular, have changed television in Read More
Twitter’s big television push of 2013 involved numerous aspects, including tv ad targeting software, as well as the purchase of real-time TV data Read More
It is no secret that the way people consume television is changing rapidly. With DVRs, people can now Read More
As it was reported earlier today, Nielsen has finally released its first of its weekly Twitter Ratings reports. And, as you might Read More
Nielsen is taking a big step today. The consumer analysis research organization announced Friday that it will now Read More
In case you’ve been completely cut off from television, the Internet and all other forms of media for Read More
We all know that the way we watch television has changed a ton in the past decade. And, it’s Read More
The race was agonizingly close last night, which means that we all know someone who is very angry Read More
Online advertising may not result in the biggest returns for the amount paid but according to the latest Read More
As the market shifts toward a smartphone-only environment, with now more than 50% of mobile users buying a Read More
How people shop on their mobile devices varies widely based on the items they are looking to purchase, Read More
Earlier this month, we learned that 88% of U.S. smartphone owners use their device while watching television, and 86% Read More