Yan Heim

Yan Heim


Berkeley, California, United States
Member since July 24, 2011
  • About
Education
The Moore School of Business , MBA , International Business, Finance
Beijing University of Technology , BS , Electrical Engineering
I am a(n):

Entrepreneur

If you're an entrepreneur or corporate innovator, why?

I enjoy shaking things up

My favorite startups:

Froomz, Airbnb

What's most frustrating and rewarding about entrepreneurship/innovation?

Nothing frustrates me, I'm loving every minute of it. Seeing what we've built making a difference is most rewarding.

What's the No. 1 mistake entrepreneurs/innovators make?

Obsessing about your product , not your customer

What are the top three lessons you've learned as an entrepreneur?

1. Engage your customer at every stage of product development;
2. Get a great team that shares a common vision;
3. Execute, execute, execute!

Full bio

Yan keeps the Froomz engine running. As co-founder and CEO she is engaged in all corners of the business to ensure that the Froomz vision is achieved. Yan believes what sets Froomz apart is our social mission to connect people to space and to support our local and online communities.


Yan has extensive experience in engineering, financial planning and contract negotiation in international telecommunication industry. She was the co-founder and general manager of Beijing MITEC Technology INC., a technology importer and systems integrator.


In the space between sleep and work, Yan enjoys exploring different cultures and flavors, around the world and in her own kitchen. She balances her brainiac activities with banging out brash Rachmaninoff chords on her piano, or doing kick-ball changes to Samba beats on the ballroom dance floor.