Volker Hatz

Volker Hatz

Experienced online advertising entrepreneur. Pioneered publisher targeting solution, agency demand side platform and situational targeting. Sold a business to a NASDAQ listed company.

LinkedIn: http://linkedin.com/in/volkerhatz/
Karlsruhe, Germany
Member since July 15, 2014
Quote
It's all about data Quote_down
  • About
Investor interests
Locations of interest
Credentials None
Education
1992 University of Karlsruhe , PhD , Computer Science (Informatik)
1989 University of Karlsruhe , MS , Computer Science (Informatik)
I am a(n):

Entrepreneur

Companies I've founded or co-founded:
haystagg, EHP Informatik, chors, fantastigg
Companies I work or worked for:
haystagg, German Parliament, Delfin Insurance Group, EHP Informatik, chors, fantastigg, Datafin Marketing Services, EyeWonder m
Achievements (products built, personal awards won):

- Marketing campaign management system s@m -> now living in Uniique AG
- TGP -> publisher side behavioral targeting system at United Internet
- targ.ad -> first agency DSP and predictive behavioral targeting, now Xaxis
- cookieless realtime targeting platform -> haystagg

If you're an entrepreneur or corporate innovator, why?

Want to keep things moving

Full bio

I have a solid background in direct & online advertising, big data and predictive technologies. After finishing my PhD in parallel computing technologies I soon became project lead for Germany's largest multi-tenant direct marketing data warehouse. Then I founded a company for marketing automation, which worked with Europe's largest direct marketers. This has left a footprint with software that is still in use at companies like UBS and Klingel mail order house (>$1bn revenues).

My second company, chors, architected United Internet's publisher targeting system. This was a three year effort to build brand targeting, performance optimization, ad server balancing and administrative systems. chors then built the demand side platform targ.ad for WPP. The platform covers behavioral targeting, performance optimizations, intelligent delivery control on closed market places, real-time bidding on ad exchanges, tag management and third party integrations. 

My current company, haystagg, focuses on situational targeting. haystagg optimizes  against client KPIs without using volatile cookie markers or any kind of behavioral data collection. I architected the system and implemented the software running the whole business.

  • 2012 -  Owner of fantastigg GmbH, Germany
  • 2012 - 2015 Co-Founder of haystagg. Developed all software components. CEO.
  • 2010 - 2011 - EyeWonder Professional Service (worldwide).
  • 2002 - 2012 - chors GmbH, sold to Limelight Networks in 2010; chors is now with WPP.
  • 1998 - 2002 - EHP Informatik AG.
  • 1995 - 1998 - Delfin direct insurance & Datafin marketing services.
  • 1992 - 1995 - Internal IT advisor for the German Parliament.
  • 1992 - PhD in computer science (Informatik).