Tatyana Kanzaveli

20 years of diverse management, sales, marketing, business development experiences with start-ups, Big 5 and other national and international companies. Particular expertise in: - Establishing, building and retaining strong business relationships with senior executives from SMBs and F100 companies; - Guerrilla Marketing, Social CRM, Social Media, Social Networking, community building; - Developing and executing complex sales deals; - Strategic planning, business development and market analysis; - Startup mentor and advisor, board member; - Managing and building sales organizations. INSTRUCTIONAL EXPERIENCE Classroom/Online Courses UCSC, 2011 "Advanced Social Media Marketing" Association of Strategic  Alliance Professionals, 2010 "How to Leverage Social Media to Expand Partner Ecosystems” Women in Consulting, 2010 "Social Media for Business” Social Business Executives Summit: How to win in the Social Economy| OnLine, Global, | 2010 "Types of Communities in the Digital Ecosystem” PRESENTATIONS/Talks Social Media Strategies Summit 2012 "Building successful B2B communities" MarketingProfs SocialTech2012 "Developing and Engaging an Ecosystem" Emerging Media Morning Forum "Twitter for Marketers: Lessons from the Enterprise" SV American Marketing Association, 2010 "How to Leverage Social Media to Expand Partner Ecosystems" Association of Strategic Alliance Professionals, 2010 "Social CRM: How businesses can use Twitter to increase sales" PANELS “Developing and Engaging an Ecosystem” SocialTech 2012 • “Driving Customer Engagement through Online Communities” SocialTech 2010• “Using Social Network Analysis to Leverage the Dynamics of Social Media Interactions Inside&Outside Your Organization” SocialTech 2010 “The Power&Pitfalls of Social Media” Exceptional Women in Publishing Conference, 2011 “Innovation, Publishing&Women” Innovation Journalism Conference, Stanford University, 2011