Scott Button

Scott Button

Successful serial entrepreneur, investor, and seasoned CEO, with over 10 years' experience running marketing technology companies.

London, United States
Member since December 27, 2011
  • About
Education
1998 University of Oxford , BA , Philosophy
1995 University of Cambridge , MA , Philosophy
I am a(n):

Entrepreneur

Companies I've founded or co-founded:
Unruly Media, Inc.
Companies I work or worked for:
Connextra
If you're an entrepreneur or corporate innovator, why?

I want to invent something cool.

My favorite startups:

Dropbox, Pinterest, YouTube

What's most frustrating and rewarding about entrepreneurship/innovation?

What's rewarding? Building stuff. Seeing stuff take off. Seeing people progress. Seeing culture emerge in the company. What's frustrating? People saying no. Doing the donkeywork yourself.

What's the No. 1 mistake entrepreneurs/innovators make?

Backing ideas not people. It's much easier to change the product than the team.

What are the top three lessons you've learned as an entrepreneur?

Make sure the founding team is well-balanced.
Get insanely great people on board as fast as you can.
Do stuff faster! Faster is always better.

Full bio

Scott has ten years experience in digital marketing and software services. Before founding Unruly Media in 2006, he was CEO of Connextra, a venture-backed UK ad serving and online analytics firm, which he led to trade sale in 2005. He holds an MA from Cambridge and a BPhil from Oxford, both in philosophy, and previously did short spells in the House of Commons and at McKinsey & Co. He is Sagittarius and over 1cm tall.