Robert Rice

Robert Rice

CEO LocalSense. Experienced Techpreneur. Pioneer in VR, online games and Augmented Reality. Author and Keynote Speaker. Focused on Mobile/Social/Local/Virtual

Raleigh, North Carolina, United States
Member since January 19, 2012
Seize opportunity wisely, execute with precision, get it done, and strive for excellence. Don't forget your towel. Quote_down
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I am a(n):

Serial techpreneur, CEO, and Wrangler of Tesseracts

If you are an entrepreneur, why?

I want to change the world.

My favorite startups:

LocalSense, of course.

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: The days when no one believes or understands what you are doing, that it can't be done, or "what if Google does it first". Then seeing someone else grab a ton of press and funding doing something similar.

Rewarding: Building something that consumers or customers love and can't stop talking about. There is nothing more satisfying than building something from nothing, sometimes by pure willpower, and seeing people appreciate it and finding it useful.

What's the No. 1 mistake entrepreneurs make?

Building the wrong team. Everything else can be fixed or dealt with, but the wrong team is a killer and can be devastating.

What are the top three lessons you've learned as an entrepreneur?

1) The right investors are as important as the right team.
2) "It can't be done" until you do it.
3) If you aren't "all in", you aren't going to make it.

Full bio

Robert is an author, technology entrepreneur, futurist, industry thought leader in pioneering the commercialization of mobile augmented reality, and the co-creator of social kinematics. With more than 17 years of experience he is a passionate innovator and is continually seeking to advance the state-of-the-art of dynamic and interactive technologies. Robert is the author of MMO Evolution and a contributing author in Working Through Synthetic Worlds

Recognized as an Internet Gaming Pioneer by Advertising Age magazine in 1996, Robert was also called aFounding Father of the Digital Nation in 1998 by The Raleigh News & Observer. He is an authority on mobile augmented reality, persistent immersive environments, virtual reality and worlds, massively multiuser online games, and simulations. He is currently focusing on innovating technologies for hyperlocal business intelligence, social commerce, and emerging mobile markets.

Robert is a frequent keynote speaker and panelist for conferences related to online games, simulations, mobile, augmented reality, social commerce/virtual goods, and the future of interactive technology.