Rahul Singh

Primary Duties & Responsibilities: 1: Set up advanced tracking, profiles, goal conversion tracking, and custom filters in Google Analytics to measure, monitor and provide insight into user behavior. 2: Provides prompt and accurate responses to ad-hoc client requests regarding site analytics. 3: Provides training to clients on best practices for implementation, and how to use advanced configuration to gain the most value from their data. 4: Aggregates data from websites and online marketing campaigns, presents findings and prepares preliminary performance evaluations and recommendations for media optimization. 5: Create documentation relating to GA implementation for client reference. Recommend tools, metrics, and best practices for the measurement of online and offline marketing campaigns. 6: Create and implement Multivariate and A/B testing plans (from hypothesis creation to influencing strategy to identifying success metrics) and post-test analysis. 7: Executes reporting and analytic tasks in support of other team members.