Pete Sheinbaum

Pete Sheinbaum

Pete Sheinbaum is the Founder & CEO of LinkSmart, Inc. a Foundry Group and Sutter Hill Ventures backed startup based in Boulder, Colorado. Pete is also the former CEO of DailyCandy, Inc.

Boulder, Colorado, United States
Accredited investor
Member since June 26, 2012
  • About
Investor interests
Type of investor Angel
Typical investment size $25,000 - $50,000
Typical investments in a year 4
Categories of interest
Credentials Accredited Investor, Qualified Purchaser
1998 The Anderson School at UCLA , MBA
1992 Colgate University , BA , Economics
1988 Staples High School , High School

I am a(n):


If you're an entrepreneur or corporate innovator, why?

I want to invent something cool.

My favorite startups:

Instagram, HotelTonight, Strava, FlipBoard

What's most frustrating and rewarding about entrepreneurship/innovation?

Putting people to work and solving problems are definitely the most rewarding things about entrepreneurship.

What's the No. 1 mistake entrepreneurs/innovators make?

Losing focus.

What are the top three lessons you've learned as an entrepreneur?

1) You are never going to be 100% sure about anything. 2) Being frugal and being cheap are not the same thing. 3) There are many great ideas but only a few great executions.

Full bio

Peter A. Sheinbaum is the Founder and CEO of LinkSmart, Inc., a Foundry Group and Sutter Hill Ventures backed stealth startup based in Boulder, Colorado. Mr. Sheinbaum is also the former CEO of DailyCandy, Inc. In 2000, DailyCandy hired Mr. Sheinbaum to assist with the launch and development of In 2003, he was named COO of DailyCandy and in 2005 named CEO. After a successful sale of DailyCandy to Comcast Interactive Media in 2008, Pete guided the Company though the transition before departing in May of 2009.

Prior to DailyCandy, Mr. Sheinbaum held the following positions: Director & CRM Practice Leader for Empower Solutions (ERP & CRM software consulting and implementation), COO of (retail e-commerce), and Manager of E-Commerce for E! Television Networks. Additionally, Mr. Sheinbaum has served on several boards and advisory committees including Trigger Media,,, (sold to Sidestep), Intense Debate (sold to Automatic) and as well as investing in, and mentoring, a variety of technology startups such as SendGrid, Giftly, Hotel Tonight, and

Mr. Sheinbaum holds a BA in Economics from Colgate University and an MBA from The Anderson School at UCLA. Prior to graduate school he worked as a financial analyst and associate in both commercial banking (Chemical Securities) and private equity (Lehman Brothers), respectively. Mr. Sheinbaum grew up in Westport, CT and currently lives in Boulder, CO with his wife and two children.