Paul Willard

Paul Willard

Partner at Subtraction Capital, investing in early stage enterprise software companies in the San Francisco Bay Area.

Accredited investor
Member since February 22, 2017
Engineer and product designer at heart. Spent a lot of time on distribution. Quote_down
  • About
Investor interests
Type of investor Early stage VC
Typical investment size $25,000 - $50,000
Typical investments in a year 6
Categories of interest
Locations of interest
Credentials Accredited Investor
Investments made PokitDok, Collective Health, eShares, Inc., LookSharp, Outbound, Captiv8, Zipline

I am a(n):


Full bio

I like being involved in building web sites and mobile apps for large scale markets. A good software product is a balance of what the customer needs, what the business wants, and what can be built at a given resource level. Balancing these often competing interests on high volume products with multiple stakeholders is what I find most interesting. High volume justifies greater (back-end) complexity and more things to balance, which means more fun to me. I have been mentoring and managing people in the tech space since 1999, and I still like to get my hands dirty too. Specialties: Product Management, Strategy, Marketing, User Interface Design, User Experience Design, Usability, Information Architecture, Search Engine Optimization, Search Engine Marketing, Affiliate Programs, Display Media Optimization, Lead Generation, Social Community Management, Virality, Online Security, Email, Banking, Underwriting, Risk and Fraud, Metrics and Performance Tracking, Database, SQL, Segmentation, Regression, and other Modeling Methodologies