Paul Ticen

Entrepreneur

Paul Ticen, a trademark and licensing attorney, assists entrepreneurs in creating and executing brand development and protection strategies.  These stragegies commence by coming up with a creative and well-thought out trademark or service mark. This is crucial for entrepreneurial success in today’s marketplace. In the age of e-commerce, entrepreneurs enjoy a much bigger and more expansive customer pool but face more competition and the dangers of anonymity. This is why creating and executing brand develolpment and protection strategies are critically to creating brand loyalty and distinguish an entrepreneur's good or services from those offered by competitors and impostors. 

A trademark (for goods) and service mark (for services) is the name, logo, slogan or combination that identifies for consumers the particular source of the good or service and distinguishes competitors offering the same or similar goods or services.  A creative and well-thought out mark can turn consumers into customers, and customers into repeat customers. And when choosing a particular mark, an entrepreneur is best advised to do so with an eye toward protection. Is the mark likely to be registered with the trademark office, and will a court enforce it to the level the entrepreneur desires.  Brand protection is what solidifies established brand loyalty and brand recognition by enforcing legal rights to keep competitors and others seeking to ride your coattails at bay. Solid brand development and protection strategies can provide the entrepreneur with a competitive advantage in the market place.

Paul Ticen provides trademark and licensing legal services for a diverse group of clients. His client list includes businesses and individuals in fitness, athletics, fashion, jewelry, sports bettting, website and software development, hotel and travel accommodation services, as well as merchants on e-commerce platforms like Amazon.com, eBay.com and etsy.com.