Pamela Vitale
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Pamela Vitale

CEO / Founder of XYEYE and creator of XYEYE_storyFormula; offering Creative Strategies for Brands, Brand Renewal & Transmedia Story Telling...we also offer strategy mapping & executive coaching!

Brooklyn, New York, United States
Member since November 06, 2012
I love what I do! Quote_down
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I am a(n):


If you're an entrepreneur or corporate innovator, why?

I'm bursting with ideas!

My favorite startups:

jumpassociates, FourSquare, CampFireNYC, PunchDrunk

What's most frustrating and rewarding about entrepreneurship/innovation?


Full bio

My Bio: Pamela Vitale / XYEYE Bio - Pamela Vitale is the founder and Chief Creative Strategist of XYEYE. She has over 20 years’ experience as a creative professional, consulting with multiple innovative graphic design firms, tech startups, video & motion production houses and ad agencies in New York City. She spent time in the trenches developing break-through concepts for clients such as iVillage, Lucent Technology & Becks Beer and multiple start-ups!

 As a natural artist, Pamela navigates between the underground art world, developing technologies and corporate society. She understands the contemporary cultural landscape as an insider. She keeps her focus on emerging trends and harbors the ability to translate the zeitgeist into fresh concepts and ideas for our clients. 

 XYEYE was conceptualized in 2001 as a launch pad for immersive content.  Pamela decided to take XYEYE to the next level by creating a collaborative method & strategic plan using proven practices to bring to the immersive media arena. The XYEYE.storyFormula is the end result of that mission.

 The XYEYE focus is on Creative Strategies for Brands, Brand Renewal & Transmedia Story Telling. We are aware that every project and every client represents a unique set of challenges and will measure success differently.