Monali Supramanyam

A visionary leader & mentor with multi- segment expertise in formulating product marketing strategies for new technologies. I am a change agent, a collaborator and a communicator with a ‘can-do’ attitude and a strong online presence that thrives on bringing creative ideas to the table. A good understanding of the ICT market trends, I have created successful business plans from scratch. I can deal with constant change in priorities and refocus allocated resources & budgets to achieve set goals I am experienced enough to take a business problem head-on, and yet flexible enough to adapt to the fast-paced and ever changing trends of internet marketing world. Campaigns & Marketing programs  Deep dive market analysis using different sources  Size the target markets; identify business needs to be addressed  Detail the product, price, promotion and place for each campaign  Develop target list, customer letter, customer presentation, channel training etc.  Monitor performance Go-to-market strategies and Product Management  Formulate the go-to-market strategies to align with the overall organizational strategy  Manage the P&L for specific products  Develop & manage the product road-map  Manage the product life cycle (PLC) to drive the annual revenue targets for each product  Manage standard & custom pricing  Establish channel strategy with retail & dealer pricing, leasing and subsidy options  Launch new products Marketing Communication  Plan and implement the overall messaging strategy for individual brands  Articulate products specifications into key customer benefits to create value props  Manage customer contact strategy via events, conferences, webinars, email etc.  Develop sales playbook, case studies, training decks, collateral etc. Media, Online and Web strategy management:  Formulate and manage media strategy; work with ad-agencies to select publications and digital media, develop print ads  Manage online, web and social media strategy