Larissa Acosta

Larissa Acosta

San Francisco, California, United States
Member since October 07, 2010
I used to work in advertising, leading exceptional teams at top Hispanic agencies. I am now building my first start-up and hope to leverage my Hispanic market expertise into a relevant and engaging Hispanic targeted community. Quote_down
  • About

I am a(n):

First-time entrepreneur

If you're an entrepreneur or corporate innovator, why?

I'm bursting with ideas!

My favorite startups:

Kiva, TripAdvisor, OpenTable,

What's most frustrating and rewarding about entrepreneurship/innovation?

As we get user feedback on our site, the biggest reward is confirming that our idea has value and relevance with our user base, so all this hard work has been worth it. Most frustrating? I wish I could speak and /or write code!

What's the No. 1 mistake entrepreneurs/innovators make?

Don't try to DIY key elements of your development that you are unfamiliar with... penny wise, pound foolish.

What are the top three lessons you've learned as an entrepreneur?

Every failure is a learning opportunity.
If you get good advise from someone who knows more than you, follow it.
If you don't like the ups and downs, then this is not for you.