Kate Edwards

Kate Edwards

Brown. UCLA Anderson. Co-Founder at Heartbeat. Growth Expert. Social Media Butterfly.

LinkedIn: linkedin.com/in/kateavelineedwards
Twitter: https://twitter.com/k8eddie
Los Angeles, California, United States
Member since July 08, 2015
  • About
2007 Brown University , BA
2014 UCLA Anderson School of Management , MBA

I am a(n):


Companies I work or worked for:
Facebook, Three Day Rule, Textpert
If you're an entrepreneur or corporate innovator, why?

I want to change the world.

My favorite startups:

Snapchat, NailSnaps, Overnight

What's most frustrating and rewarding about entrepreneurship/innovation?

When people don't understand your vision because their brain works in a different way. I combat this through putting emphasis on communication - once you recognize that investors, developers, partners, and clients all use their brains in different ways, you can strategize around that.

What's the No. 1 mistake entrepreneurs/innovators make?

Making an app for the sake of it. Please, I don't need anymore apps on my phone! Entrepreneurs also don't put enough emphasis on social skills and networking - product will always be #1, but networking should be #2.

What are the top three lessons you've learned as an entrepreneur?

1. You probably don't need that other co-founder.
2. Fundraising is exactly like dating.
3. You're going to need more whiteboards than you think.

Full bio

Kate is a growth expert, startup founder, tech nerd, and social media aficionado. Kate attended Brown University and worked at top creative advertising agencies JWT and Publicis New York on clients Procter & Gamble and Johnson & Johnson. Kate received her MBA at UCLA Anderson.


Kate worked at innovative matchmaking startup Three Day Rule, and has been featured on numerous podcasts, panels, and tv shows. Kate has consulted and advised many startups in the Los Angeles area on growth, user acquisition, content marketing, strategy, and fundraising. Kate is a co-founder of Heartbeat and is thrilled to be able to follow her heart and empower real women every day.