Justine Lassoff

Justine Lassoff

Cofounder, LOVE GOODLY; Cofounder, TuesdayNights, invite-only women's networking community; Cofounder/CEO LovingEco, raised seed round in 2011 and acquired in 2012. Named Top 50 Women in Digital, Digital LA. BA Stanford University.

LinkedIn: https://www.linkedin.com/in/justinelassoff
Twitter: https://twitter.com/JustineLassoff
Los Angeles, California, United States
Member since August 17, 2016
I am passionate about making a difference both as a social entrepreneur and by supporting other female founders. Quote_down
  • About
Investor interests
Locations of interest
Credentials None
1988 Stanford University , BA , Economics and International Relations

I am a(n):


Companies I've founded or co-founded:
Companies I work or worked for:
Achievements (products built, personal awards won):

Top 50 Digital Women in Los Angeles (Digital LA)

If you're an entrepreneur or corporate innovator, why?

I want to change the world.

My favorite startups:

DonorsChoose.org CharityWater Kickstarter Indiegogo Crowdrise

Full bio

Justine Lassoff is the cofounder of LOVE GOODLY, an ecommerce platform for natural, eco products through curated trial boxes that with each purchase supports a cause. Called the Green Sephora by Forbes, they've had strong traction and retention since launching last August, with each box selling out and partnering with guest curator Alicia Silverstone. 

Three years ago, Ms. Lassoff co-founded Tuesdaynights, a collaborative invite-only community of dynamic female executives and entrepreneurs in Los Angeles featuring speakers like Susan Feldman, co-founder of One Kings Lane and sponsors such as Tory Burch, Google, Demand Media and A+E Networks. 

As co-founder and CEO of LovingEco, an angel-backed flash sales site for sustainable beauty and fashion curated by tastemakers, Ms. Lassoff helped promote conscious shopping, supporting emerging brands that are making a difference. Less than a year after launch, LovingEco was acquired by JP Selects, a platform for distributing sustainable products, co-founded by John Paul DeJoria, the founder of Paul Mitchell and Patron, and prolific humanitarian.

Ms. Lassoff was named one of the Top 50 Women in Digital by Digital LA, and is a frequent speaker and moderator, including moderating a panel on women founders at Silicon Beach Fest in August, 2016.