Jennifer Heller

Jennifer Heller

I will not rest until I change the world. I thrive on numbers -- Google Analytics, open rates, A/B testing. The more the better!! I co-own Artsy Geek, where we provide stellar marketing solutions. I've been online continuously since 1994.

Website: www.jenniferheller.com
LinkedIn: https://www.linkedin.com/in/jenniferheller
Twitter: https://twitter.com/megajenz
Others: www.artsygeek.com
Oakland, CA
Member since March 21, 2014
Quote
I cannot get through washing the dishes without conceiving of a new way to make the world different or better. While being perpetually inspired is an awesome way to live, it's not always the best way to get a good night's sleep! Quote_down
  • About
Education
2003 UC Berkeley , BA , Cognitive Science & Philosophy
I am a(n):

Entrepreneur

Companies I've founded or co-founded:
Artsy Geek (www.artsygeek.com), Gift Chameleon (www.giftchameleon.com), Van Gogh My Pet (www.vangoghmypet.com)
Companies I work or worked for:
Berkeley Student Cooperative (www.bsc.coop), Fuego (www.fuego.com), Tupperware (www.tupperware.com)
Achievements (products built, personal awards won):

I'd say my biggest achievement as an entrepreneur is still being around -- and thriving.

I'm an idea machine. Each idea fills me with optimism and energy to create. I have created and destroyed plans (both on paper and fleshed out). I've had to let go of amazing ideas to focus on the practical, and had to forego income to follow particularly strong passions.

My track record of success and client testimonials from my work at Artsy Geek (see full bio below) illustrate how perfectly suited I am to take on the challenge of growing a start up from concept to profit.

If you're an entrepreneur or corporate innovator, why?

I'm bursting with ideas!

My favorite startups:

warbyparker.com, gwynniebee.com, taskrabbit.com, spoonrocket.com, poppin.com

What's most frustrating and rewarding about entrepreneurship/innovation?

The very experience of innovation is both frustrating and rewarding. The process cannot move fast enough to be satisfying; yet the final product is a wonder to behold.

What's the No. 1 mistake entrepreneurs/innovators make?

Giving up too soon.

What are the top three lessons you've learned as an entrepreneur?

3. Create, create, create.
2. Every dead end is an opportunity.
1. F*ck it, ship it!

Full bio

Me, Me, Me

My bread and butter is working as co-founder of Artsy Geek where we provide stellar marketing services for our clients. I dream of the day when I can market my own creation!

I designed and developed my first website in 1996. I was immediately addicted to web development. Friendster made me a social media addict. Blogger made me a blogging machine.

Leading our team at Artsy Geek has taught me that numbers are the key to success -- Google Analytics, open rates, A/B testing... My favorite projects are where I can really sink my teeth into them and explore possibilities.

Track Record of Success

For a recent client, my team at Artsy Geek and I:

  • Transformed their website into a mobile-friendly custom e-commerce site that allows them to track online marketing efforts.
  • Increased their organic search traffic by 110% through on-site search engine optimization and social media management services.
  • Conceived of, designed, and sent out bimonthly email newsletters. Email subscribers were the most engaged on their website.
  • Built their Facebook following from 100 to over 1,000 engaged fans, increasing traffic to their website from Facebook 113%.
  • Built a Pinterest presence with optimized content that continues to go viral, thereby increasing traffic to their website from Pinterest 1,425%.

Clients Love Us

“Working with Jennifer and her team at Artsy Geek has been one of the best vendor relationships I've ever had in my 13-year career in communications on both the non-profit and for-profit side of the table. They listened to what we wanted, met deadlines, and ultimately far exceeded our expectations.” 

- Jessica Love, Fistula Foundation

Eterna.ly

I lost a friend from college a few months ago. Truth be told, I lose a few Facebook friends a year. 

The loss of this particular friend really made me take notice. His friends didn't hear of his death from one of his relatives or someone they knew. No, they read about his death in the paper or learned about it from Facebook.

The family slowly figured out how to get in contact with all of us and struggled to promote his memorial service. They'd post it on his wall to have it pushed down by friends' sad goodbyes.

I immediately knew there had to be a better way. It became my mission to find the best possible solution for, as my sister called it back in the Friendster days, "the problem with death."

I am personally on a mission to give people complete control over their online presence when they're no longer online. Visit us at http://eterna.ly.