Jeff Donnelley

20+ years experience in advertising and marketing with an emphasis on Business Development and Client Services,Campaign/Channel Media Analysis and Growth Hacking to identify and exploit efficient and effective strategies and tactics - Primarily focused on User Acquisition, Conversion and Efficiency. A proven track record as a change agent with extensive planning, leading, execution and analysis for multimedia campaigns, emphasizing direct response, viability, scale, optimization and go to market (GTM) plans. I am passionate and curious about new and emerging marketing trends for functionality and output. I love exploring and discovering new solutions and channels that create measurable acquisition and conversion events for companies and brands throughout their life cycles. Expertise: - Advertising - Branding - Business planning - Campaign management - Coaching - Lead and conversion generation - Marketing - P&L and revenue management - Optimization - ROI - Turnaround and re-positioning - Start-ups - Strategic planning - Team building Industries: - Action and Fantasy Sports - Casino Gaming - Consumer Goods and Services - E-Sports - Financial Services - Online and Mobile Gaming - Online Sportsbooks - Real Estate and Time Share - Technology B2B Products and Services Media: - Digital - Direct Mail - Experiential - Mobile - OOH - Print - PR - Radio - Social Media - Telemarketing - Television - Video