David Jafri

With a background in the branded entertainment and digital content arenas, my expertise lies in bringing vision, strategy, and leadership to marketing programs. Over the past 15+ years, I have earned a reputation for working collaboratively with stakeholders -- both internal and external -- to drive the attainment of business goals. I don’t believe in “reinventing the wheel,” but I know how to make that wheel turn. I start with what works, and then I build the strategies, relationships, and programs to maximize the results. Repeatedly, I have delivered on marketing, brand-building, and content strategies to: ► Advance the business ► Position brands for market leadership and sustainability ► Drive consumer awareness and acquisition ► Improve engagement and revenue CAREER OVERVIEW: YP/ATTi, Emotive Communications, Agave Mobile, InfoSpace, FunMobility, Warner Bros. Records, TheStreetNetwork, Fanscape, Razor USA, Feed the Monster Media, Giant/Revolution, American Recordings • Built and maintained marketing partnerships (with T-Mobile, Motorola, Samsung, and others) for new product releases • Led mobile promotions for artists such as Green Day, Kanye West, and Beyonce and films such as King Kong and The 40 Year Old Virgin • Secured sponsorship, merchandising, and branded content partnerships with American Idol, MySpace, professional sports teams, and more • Spearheaded grassroots programs, including Warner Bros. Records’ TheStreetNetwork • Directed D2C marketing programs for AT&T, MediaMall, Samsung FunClub, Fuse TV, and the YP app • Launched new programs, including YouTones and the Artist Talk Network SPECIALTIES Branded Entertainment, Mobile Products & Marketing, Digital Content, Mobile, Digital & Grassroots Marketing, Relationship Building, Brand Management, Campaign Development & Execution, Sales Data & Market Trend Analysis, Brand Planning, Event & Tour Marketing, Product Merchandising & Retail Strategies, Consumer Product Marketing, Campaign & ROI Measurement