Cliff Canan

Cliff Canan

Cliff founded Nooch while studying at Duke, where he was a peer-recognized campus leader. An athlete, Cliff is a disciplined strategist with experience managing teams and solving complex problems.

Sunnyvale, California, United States
Member since August 01, 2011
Carpe Diem. Quote_down
  • About
2011 Duke University , BA , Poli. Sci. & Philosophy

I am a(n):


If you're an entrepreneur or corporate innovator, why?

I want to change the world.

My favorite startups:

NOOCH, Dropbox, Venmo, Zong

What are the top three lessons you've learned as an entrepreneur?

1.) You never know. You never know who can help, who wants to help. You never know who has info/advice/money/contacts. Always put yourself and your company out there.
2.) You're going to fail. A lot. And be frustrated, and have unforeseen problems. Only thing you can do is expect them and roll with them with a smile.
3.) The vision can change. Know what you are NOT, and be able to sacrifice unnecessary parts of the original vision in order to have a successful product, not a perfect one.

Full bio

Cliff Canan is the founder and president of Nooch Inc responsible for day-to-day management, technology and operations.

Canan graduated from Duke University in 2011 with a BS in political science and philosophy. Canan founded Nooch while a senior at Duke and represented Nooch at various tech conferences around the country, including the CED NC Venture Tech conference in Raleigh, NC and the PlugandPlay Tech Center’s University Expo in Silicon Valley.

Canan has worked for multiple US Congressional campaigns as an aide to the candidate.  He is a skilled writer with extensive public relations experience during his time as Chairman of the Duke Conservative Union.  He has faced the logistical challenges of organizing large events and he has demonstrated repeated success in sales environments.

Canan an Eagle Scout with a passion for community and athletic activities and groups.  Canan has been through extensive leadership training through YPO and is comfortable handling any aspect of an early-stage company. He is persistent and has a passion for achievement.  There is nothing better than watching your vision mold and morph into the unexpected wilderness of the marketplace.

No matter what, life is a never-ending education.  And there's no better place to learn than the world of the start-up.