Cesar Castro

Entrepreneur

I want to be my own boss, and be in control.

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Establishing a predictable sales and revenue cycle

Inability to pivot when the marketplace tells you that you need to do something different

1. Sometimes you have to walk away from a sales prospect who is wasting your time, no matter how attractive they seem.
2. Get your legal affairs in order from day 1 (incorporation docs, partnership agreements, etc)
3. It's going to be 10 (or 100) times harder than you thinkk!!!

Cesar
 Castro
 is
 currently
 Founder
 and
 CEO
 of
 DiscoveryCast,
 a
 company
 that
 has

developed
 an
 online
 collaborative
 brainstorming
 platform.
 He
 founded
 DiscoveryCast

based
 on
 his
 experience
 in
 innovation,
 crowdsourcing,
 and
 corporate
 social
 networking.

He
 is
 also
 an
 adjunct
 professor
 at
 the
 University
 of
 San
 Francisco
 School
 of
 Business,

where
 he
 lectures
 in
 the
 area
 of
 innovation
 and
 changing
 the
 corporate
 culture
 to

embrace
 new 
innovation 
models.

He
 is
 a
 former
 Research
 Director
 at
 the
 Institute
 For
 The
 Future
 (IFTF)
 where
 he
 led
 the

Signtific
 Project,
 the
 Institute's
 study
 of
 the
 future
 of
 science
 and
 technology.
 Before

joining
 IFTF,
 Cesar
 served
 as
 Vice
 President
 of
 Business
 Development
 at
 InnoCentive

from
 2001
 ‐
 2006,
 one
 of
 the
 leading
 open
 innovation
 platforms.
 As
 VP
 Business

Development,
 he
 was
 responsible
 for
 recruiting
 innovative
 companies
 from
 around
 the

world
 to
 join
 and
 post
 their
 R&D
 challenges
 on
 the
 InnoCentive
 platform.
 He
 worked

with
 organizations
 in
 the
 life
 sciences,
 defense,
 manufacturing,
 food,
 and
 chemical

sectors.
 He
 also
 worked
 at
 the
 Industrial
 Research
 Institute,
 Shell
 Chemical
 Company,

and
 MBA  
Polymers 
(a
 Bay 
Area 
clean‐tech 
company).

Cesar
 has
 conducted
 projects
 on
 the
 future
 of
 science
 and
 technology,
 open
 innovation,

crowdsourcing
 strategies
 for
 corporations,
 and
 network‐centric
 innovation.
 He
 has

written
 forecasts
 and
 given
 speeches
 on
 open
 innovation
 in
 heath
 care,
 the
 future
 of

science
 and
 technology,
 trends
 in
 global
 health,
 and
 using
 networks
 (and

crowdsourcing)
 to 
enhance 
innovation 
practices.

He
 holds
 a
 B.S.
 in
 Chemistry
 from
 Loyola
 College
 in
 Maryland
 and
 an
 M.S.
 in

Macromolecular
 Science
 from
 Case
 Western
 Reserve
 University.
 He
 can
 be
 reached
 via

email
 at 
cesar@discoverycast.com 
or 
via
 his
 blog 
(http://openinno.wordpress.com/).