Amy Shecter

Amy Shecter

CEO of Ever/Body Quote_down
  • About

If you're an entrepreneur or corporate innovator, why?

I love building and growing a business. I am passionate about being close to the team and the customer and I love the pace of an entrepreneurial business.

My favorite startups:

I have so many…EverBody, Glamsquad, Parachute Home, Daily Harvest, M. Gemi, Brinker and Eliza, Sakara Life

What's most frustrating and rewarding about entrepreneurship/innovation?

There are so many highs and lows in a start up. Some days you are on top of the world and other days you are wondering if you are going to make it. Staying focused, believing in your team, motivating your team to believe in the vision and executing with excellence. Winning is always rewarding and fun for everyone!!

What's the No. 1 mistake entrepreneurs/innovators make?

Trying to do too much.

What are the top three lessons you've learned as an entrepreneur?

Stay focused on what counts, surround yourself with people who share your ethos as a human and an entrepreneur and be a perpetual student so you are always learning and growing.

Full bio

Amy brings a distinguished record of enterprise leadership and business success in the fashion and fitness industry to her CEO role at GLAMSQUAD, a technology-powered, consumer-focused company providing on-demand, at-home beauty services.

A bold visionary, nimble strategist and inspiring organizational leader, Amy has built businesses from the ground up, revitalized brands for greater relevance and accelerated growth and profitability for established companies.

Across digital and physical channels and with a focus on building resonant brands and premium consumer experiences, Amy has positioned businesses for a distinct competitive advantage to win in the marketplace and deliver strong financial results.

Amy’s business strength stems from her diverse startup, high growth and turnaround leadership and multidisciplinary experience across DTC, wholesale and licensing in the domestic and international markets.

Throughout her career, Amy has excelled at crystallizing vision and strategy, mentoring leadership talent and fostering a collaborative culture where individuals are fulfilled, challenged and can truly thrive.

At GLAMSQUAD, Amy has positioned the company for strategic, profitable growth and is developing a high-performing organization, with a strong executive team in place. Over the past three years, Amy has steered the build of a scalable, sustainable operating model, targeted expansion in six new markets, digital asset rebranding, and the launch of a new proprietary technology platform to enhance the client experience and operation.

Amy has also led the development of several profitable partnerships with top global brands. Capitalizing on GLAMSQUAD’s direct client access, with a unique position in the home to build intimate relationships, the company is personalizing commerce in an unparalleled way and building strategic partnerships across hospitality, retail, technology and beauty to unlock its multichannel product distribution potential.