Alyse Mason Brill

Alyse Mason Brill

Founder SweatGuru & Fit Approach • Strong product development & operations background • Kaiser Permanente • University of Chicago & UC Berkeley • Dancer and yogi.

San Francisco, California, United States
Member since January 01, 2013
Product geek, design fetishist, yogi, cheese-lover. Quote_down
  • About
2009 University of Chicago , MA , English
2005 UC Berkeley , BA , English

I am a(n):

First-time entrepreneur

If you're an entrepreneur or corporate innovator, why?

I want to invent something cool.

My favorite startups:

Airbnb, Mighty Spring, Intercom, Zapier

What's most frustrating and rewarding about entrepreneurship/innovation?

The most rewarding aspect of being an entrepreneur is being able to something from scratch.

What are the top three lessons you've learned as an entrepreneur?

1. Don't outsource your company. 2. Don't listen to the haters. 3. Celebrate every win.

Full bio

Alyse Mason-Brill is CPO and co-founder of SweatGuru. Her background in wellness, technology and writing have led to her role leading product and operational strategy for the San Francisco-based start up. Alyse and co-founder Jamie Walker bring more than 15 years of combined technology, marketing, and entrepreneurial experience to SweatGuru, their second joint venture.

For the last four years Alyse and Jamie have owned and operated Fit Approach, a wildly popular San Francisco boot camp, blog, and online health community. Here Alyse has led operations, product, brand strategy and design, and has built a community of more than 5,000 active members, 20,000 monthly visitors and 2,000 brand ambassadors who spread the “Sweat Pink” message globally.

Prior to SweatGuru and Fit Approach, Alyse found her calling in the health world when she managed operations for HealthWorks, Kaiser Permanente’s workforce wellness offering. For HealthWorks she developed new CRM systems, analytics tools, and drove marketing campaigns to onboard some of Kaiser’s most notable corporate customers. Prior to Kaiser she taught writing at the University of Chicago.

A dancer-turned-yogi, intrepid urban cyclist, and design fetishist, Alyse loves turning big ideas into reality and geeking out on new technologies. She has been featured in The San Francisco Chronicle, as a speaker at Fitbloggin’, IDEA World, CaptialOne 360 Entrepreneurship classes, and California College of the Arts. She is an IDEA Fit Inspired Advisor. She holds an M.A. from the University of Chicago and a B.A. with honors from the University of California, Berkeley.

Fitness M.O.: Can we get a mimosa afterward?

I’m usually sweating to: anything by Justin Timberlake

Latest fitness obsession: Aerial silks

Last celeb I bumped into: Mark Cuban at SXSW

Fun fact: Alyse and her co-founder Jamie are cousins; their first adventure in entrepreneurism was a potpourri stand when they were 8.