Jeremy Liew's Channel
- February 24, 2011
Tips on Facebook ad campaigns
Six tips, including people who didn't attend college click more than people who did!
- January 14, 2011
LivingSocial's Aaron Batalion on pivots
Lessons learned: The road to success often includes major pivots
- July 21, 2010
How to estimate lifetime value
Use cohort analysis; many social games use this on a daily or weekly basis
- July 16, 2010
Online brand spend will create new winners
as brand advertisers increasingly turn to ad networks to improve their online efforts
- June 23, 2010
How can you improve LTV and CAC?
Both lifetime value and customer acquisition cost metrics are key metrics to keep improving
- May 17, 2010
Engagement in social games
Lessons from leaders across Zynga, Playdom, Playfish and Crowdstar
- January 8, 2010
Interview with CEO of Serious Business
Transcript gives info on Serious Business' revenue split between digital goods and ads and more...
- December 14, 2009
2010 consumer Internet predictions
Predictions from Lightspeed in the areas of Consumer Internet, Mobile, Cleantech and Enterprise
- September 2, 2009
Launching businesses from ashes of failure
How did Josh Hannah and Jack Herrick turn around eHow after buying it at distressed prices?
- August 24, 2009
What game designers need for players to pay
Engagement (more involved) is better than retention (returning)
- July 26, 2009
When your brand becomes a verb
You know you've reached mass-market consumer recognition
- July 2, 2009