Today's Entrepreneur: Ursula Hessenflow

Kristin Karaoglu · October 2, 2018 · Short URL:

Keep my eye on the ball and enjoy the roller coaster ride

Today's entrepreneur is Ursula Hessenflow, co-founder and COO of myLAB Box, a fully at-home, STD testing & treatment platform. MyLAB allows members to take control of their sexual health from the comfort of home.
Prior to finding MyLAB, Ursula founded a digital agency platform, A Hundred Years (formerly Seso Media Group) and a video marketing pioneer, Channel Factory. She led digital initiatives for NASA’s Spitzer Telescope, Sony Electronics, Coca Cola, Boost Mobile, Sony Entertainment and numerous Fortune 100 brands.
Ursula holds a B.S. degree in Business Administration from University of Southern California - Marshall School of Business.
Ursula's company myLAB Box raised $1.5 million this past August. And she and co-founder Lora Ivanova were recently profiled in Startup Teams, our series on founding teams and how they work together.
Here's more on Ursula!
Companies I've founded or co-founded:
If you are an entrepreneur, why?
I want to change the world.
My favorite startups:
Airbnb, Uber, VAWAA, Kayak
What's most frustrating and rewarding about entrepreneurship/innovation?
My motto is "get it done", many times this means long days and a lot of time for small rewards (frustrating) and other days it equates to big rewards (exhilarating). I've learned to keep my eye on the ball and enjoy the roller coaster ride!
What's the No. 1 mistake entrepreneurs make?
Not taking any time off to focus on all of life
What are the top three lessons you've learned as an entrepreneur?
1) Don't get buried in one idea for too long. Litmus test and iterate quickly.
2) Don't neglect relationship-building, it's not just about the end results, tend to the garden
3) Make sure good people in your organization are taken care of, they are priceless
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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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myLAB Box


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myLAB Box is the first and only nationwide, fully at-home, STD testing & treatment platform. Every year, millions of people suffer through embarrassing clinic waiting rooms, & awkward, high-stress doctor’s visits to get tested for STDs or skip testing altogether to avoid humiliation. myLAB Box gives people control of their own health, making it simple and easy to diagnose and treat common STDs from the comfort of home.



Ursula Hessenflow

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Seasoned entrepreneur who has played a founding role in several digital companies. She has worn every hat from head of operations, account management and client services, product management, marketing, finance, strategy, CEO and “Chief Visionary”

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