Vitality_health_101918_register_728px

Today's Entrepreneur

1814

Today's Entrepreneur: Daniela Corrente

No. 1 mistake: Build a product before finding a market fit

Innovation series by Mitos Suson
November 10, 2016
Short URL: http://vator.tv/n/47d0

Today's entrepreneur is Daniela Corrente, CEO and CoFounder at Reeelit.  

Reeelit enables shoppers to save in daily installments for what they want, while looking for deals. No debt, No guilt, just buying what you want, with your own cash. They are giving a younger generation that is aspirational, but doesnt have the financial means, an empowerment tool that will allow them to make the unaffordable, affordable. The ability to experience the satisfaction of being able to own what they love—without getting into debt—while guiding them in the importance of using their money smartly. 

Here's a little about Daniela:

I am a(n): Entrepreneur

Companies I've founded or co-founded: Reeelit

Companies I work or worked for: Saatchi and Saatchi, Grey Advertising, Jakks Pacific

Achievements (products built, personal awards won):

Created countless digital solutions and platforms for a wide variety of national and international brands. Moved out of my country leaving my family behind at the age of 16 to start college in the US and graduated with honors. Also, spoke at the Advertising Women of New York Conference about what it takes to be a female leader.

If you are an entrepreneur, why? I want to change the world.

What's the No. 1 mistake entrepreneurs make? Build a product before finding a market fit

What are the top three lessons you've learned as an entrepreneur?

- Listen to your users 

- Everything is possible 

- Have a plan, it will always evolve but it will give you structure

What's your favorite part about building a startup?

Strategizing to improve the business. There is constant evolution when it comes to a startup, on a personal and business level.

Full bio:

Daniela is the CEO and CoFounder @reeelit. An experienced Associate Creative Director, that led digital solutions for a wide variety of national and international brands, including retail & beauty giants TJ Maxx & Olay. 

I'm dedicated to use technology to empower the young generation to make informed financial decisions.

Editor's Note: Splash is Vator's startup conference, gathering top CEOs to share their lessons learned, and highlighting promising new ones. This year's winner and runner-up were Industry and Arbiclaims, respective. Reelit was one of the Top 8 companies which competed.

Our annual Post Seed conference is around the corner on Dec. 1 at The Village in San Francisco. Speakers include Chamath Palihapitiya (Founder & CEO, Social Capital LP) and Jeff Lawson (Founder, CEO & Chairman,Twilio) and many more. Join us! REGISTER HERE.  Be eligible to get a complimentary ticket to Post Seed. Join the Vator Investment Club before Thanksgiving.  Join VIC.

 


Related companies, investors and entrepreneurs

Default
Reel
Startup/Business
Description: Reel is a platform for guilt-free shopping. We make it easy to save up towards the things you want to buy; anything from designer fashion...
Bio: Daniela is the CEO and CoFounder @reeelit. An experienced Associate Creative Director, that led digital solutions for a wide va...

Related news

Get-listed-300x250

Featured Stories

Vatorx1

Other episodes of this series

Today's Entrepreneur: Emi Gal

181111122734210

Today's Entrepreneur

by Steven Loeb
The quality of the startup is directly proportional with the quality of the team 

Today's Entrepreneur: Richard Hamilton

19607

Today's Entrepreneur

by Kristin Karaoglu
Don't underestimate the amount of time, money, energy that will be required to fulfill your vision

Today's Entrepreneur: Rephael Sweary

Z1roubux5twauuewghpt

Today's Entrepreneur

by Steven Loeb
It is my belief that entrepreneurship is not a job, it’s your being

Today's Entrepreneur: Peter Colis

19587

Today's Entrepreneur

by Steven Loeb
The most rewarding thing about entrepreneurship is building an A+ team

Today's Entrepreneur: Heath Silverman

19589

Today's Entrepreneur

by Kristin Karaoglu
Set regular, clear and measurable goals; Trust your instincts
Get-listed-300x250