Today's Entrepreneur


Today's Entrepreneur: Daniela Corrente

No. 1 mistake: Build a product before finding a market fit

Innovation series by Mitos Suson
November 10, 2016
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Today's entrepreneur is Daniela Corrente, CEO and CoFounder at Reeelit.  

Reeelit enables shoppers to save in daily installments for what they want, while looking for deals. No debt, No guilt, just buying what you want, with your own cash. They are giving a younger generation that is aspirational, but doesnt have the financial means, an empowerment tool that will allow them to make the unaffordable, affordable. The ability to experience the satisfaction of being able to own what they love—without getting into debt—while guiding them in the importance of using their money smartly. 

Here's a little about Daniela:

I am a(n): Entrepreneur

Companies I've founded or co-founded: Reeelit

Companies I work or worked for: Saatchi and Saatchi, Grey Advertising, Jakks Pacific

Achievements (products built, personal awards won):

Created countless digital solutions and platforms for a wide variety of national and international brands. Moved out of my country leaving my family behind at the age of 16 to start college in the US and graduated with honors. Also, spoke at the Advertising Women of New York Conference about what it takes to be a female leader.

If you are an entrepreneur, why? I want to change the world.

What's the No. 1 mistake entrepreneurs make? Build a product before finding a market fit

What are the top three lessons you've learned as an entrepreneur?

- Listen to your users 

- Everything is possible 

- Have a plan, it will always evolve but it will give you structure

What's your favorite part about building a startup?

Strategizing to improve the business. There is constant evolution when it comes to a startup, on a personal and business level.

Full bio:

Daniela is the CEO and CoFounder @reeelit. An experienced Associate Creative Director, that led digital solutions for a wide variety of national and international brands, including retail & beauty giants TJ Maxx & Olay. 

I'm dedicated to use technology to empower the young generation to make informed financial decisions.

Editor's Note: Splash is Vator's startup conference, gathering top CEOs to share their lessons learned, and highlighting promising new ones. This year's winner and runner-up were Industry and Arbiclaims, respective. Reelit was one of the Top 8 companies which competed.

Our annual Post Seed conference is around the corner on Dec. 1 at The Village in San Francisco. Speakers include Chamath Palihapitiya (Founder & CEO, Social Capital LP) and Jeff Lawson (Founder, CEO & Chairman,Twilio) and many more. Join us! REGISTER HERE.  Be eligible to get a complimentary ticket to Post Seed. Join the Vator Investment Club before Thanksgiving.  Join VIC.


Related companies, investors and entrepreneurs

Description: Reel is a platform for guilt-free shopping. We make it easy to save up towards the things you want to buy; anything from designer fashion...
Bio: Daniela is the CEO and CoFounder @reeelit. An experienced Associate Creative Director, that led digital solutions for a wide va...

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