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Twitter will debut more features like Moments, which will shift how Twitter is used
In his first conference call as Twitter's full-time CEO, Jack Dorsey addressed a few of the big changes that he has implemented since he came over in July.
One of the most controversial moves made by Dorsey, was cutting 336 jobs, or 8% of Twitter's global workforce, in the first mass layoff in Twitter's entire history.
He addressed this very early in the call.
"As we said on our last earnings call, our focus is on three things: a more disciplined execution, simplifying our services and better communicating our value," he said.
When it comes to execution, "we simplified our road-map around a few big breadths across Twitter, Periscope and Vine, that we believe represent our largest opportunities, assigned leads for each major product initiative, and fully staffed those teams."
"As part of this focus we made a decision to reduce our workforce by about eight percent. While this decision was difficult, we strong believe we can move faster, with this new org structure, and smaller, nimbler teams."
The company is still hiring, and investing in talent "in ways that specifically serve our priorities.:
One of Twitter's biggest moves was debut of Moments earlier this month. It's a feature that is designed to curate content by aggregating Tweets and photos from live events and breaking-news situations.
Users are also given the ability to follow that Moment, so they can get up to the minute updates. If you're unable to watch the Super Bowl, for example, this is a good way to keep up with what's happening in almost real-time.
Ross Sandler from Deutsche Bank asked Dorsey about Moments, in regards to what metrics the company had seen so far in the few weeks that the feature had been live.
CFO Anthony Noto spoke first about Moments, saying, "Moments by itself is simplifying our product."
"There are many features within Moments that leverage the strength of Twitter, the social aspects of Twitter and the strength of our open communication network. So the retweet, the share and the favorite, you can retweet, you can share, and you can favorite within Moments. And what that does is it provides content back to all your followers, in their own timelines, enhancing their experience," he said.
"So Moments is about driving adoption without a doubt, and engagement, but it's also about reinforcing the quality and strength of every note in our network."
Then Dorsey spoke up about Moments as well, saying that it "represents a real, fundamental shift in our thinking."
Twitter is organized in reverse chronological timeline, where people have to "do a bunch of work to find the right accounts to follow," but Moments allows them to "open it up and you can actually see everything that's happened in the world that's most meaningful," and which is organized by topic so that they can see "really unique insights and commentary the particular event that you're interested in."
"So it questions the reverse chronological timeline, provides a chronological narrative, a complete story that is human curated, that gives you much deeper insights and, at the same time, you don't have to do any of the work to find and follow accounts."
Moments, he said, is just one example of how Twitter is making it easier to follow, and "there will be many, many more over the coming year."
The future of Twitter
Later in the call Dorsey was asked about how Moments will evolve, and Dorsey took that opportunity to talk about how he views Twitter going forward.
"When I came back into the company one of the first things that we did was really look at the roadmap, and looked at what we were building and we made some decision to say no to some things so that we could focus on the most meaningful products initiates that we thought would bring potential for growth in usage," he said.
"Moments is one of those bold new experience that, I think, does questions a bunch of our fundamentals around making Twitter a whole lot easier to understand, and the goal here is so that you open up the service, whether you're on Twitter.com or you see it on a website that is not owned by us, but is actually embedded, or whether you open up the app and immediately you see what's going on and its the best of Twitter in one place."
Some of the other things that Twitter has in the pipeline include "a number of iterations that continue to make Twitter easier to understand and make it far more approachable than it has been in the past."
The company will also be creating products that "speak to the patterns that we've seen on Twitter from day one."
That includes the large number of communities that the network has, from "people interested in niche topics to actually larger movements" such as Black Lives Matter, "that we can actually take an opportunity and connect people to immediately so they can start conversing and talking and sharing whatever they find and whatever they find most meaningful."
Twitter also wants to do more around customer service, and helping to connect users and brands, and to make that process easier.
"We do think that the platform, the network aspect of our service, is fundamental to both us and to the world. And developers make all that possible and we will continue to build great tools to extend the power of all our developers, but also to extend the reach of Twitter."
Q3 by the numbers
Twitter reporting Q3 revenue of $569 million, up 58% year-over-year. That beat its own forecast range of $545, and also beat analyst expectations of $559.6 million.
$559.6 million, up 61% year-over-year, and above the previously forecast range of $470 million to $485 million. It was also much higher than the $481.28 million that Wall Street had been expecting. It also reported non-GAAP EPS of $0.10, beating the $0.05 expected by analysts.
Average Monthly Active Users (MAUs) were 320 million for the third quarter, up 11% year-over-year, and compared to 316 million in the previous quarter. Excluding SMS Fast Followers, which are users who people who sign up and access Twitter only through text message, MAUs were significantly lower, 307 million, for the third quarter, up 8% year-over-year, and compared to 304 million in the previous quarter.
By comparison, in the second quarter, the company had added eight million new users, including SMS Fast Followers.
For this quarter, mobile represented approximately 80% of total MAUs.
Once again, almost all of Twitter's revenue came from advertising, which accounted for $513 million, an increase of 60% year-over-year. Excluding the impact of year-over-year changes in foreign exchange rates, advertising revenue would have increased 67%. Mobile advertising revenue was 86% of total advertising revenue.
Data licensing and other revenue totaled $56 million, an increase of 37 % year-over-year. Of Twitter's total revenue, $199 million was international, an increase of 65% year-over-year.
Twitter is expecting revenue in the range of $695 million to $710 million for the fourth quarter of 2015, and adjusted EBITDA is projected to be in the range of $155 million to $175 million.
(Image source: inc.com)
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What is Twitter?
Twitter is an online information network that allows anyone with an account to post 140 character messages, called tweets. It is free to sign up. Users then follow other accounts which they are interested in, and view the tweets of everyone they follow in their "timeline." Most Twitter accounts are public, where one does not need to approve a request to follow, or need to follow back. This makes Twitter a powerful "one to many" broadcast platform where individuals, companies or organizations can reach millions of followers with a single message. Twitter is accessible from Twitter.com, our mobile website, SMS, our mobile apps for iPhone, Android, Blackberry, our iPad application, or 3rd party clients built by outside developers using our API. Twitter accounts can also be private, where the owner must approve follower requests.
Where did the idea for Twitter come from?
Twitter started as an internal project within the podcasting company Odeo. Jack Dorsey, and engineer, had long been interested in status updates. Jack developed the idea, along with Biz Stone, and the first prototype was built in two weeks in March 2006 and launched publicly in August of 2006. The service grew popular very quickly and it soon made sense for Twitter to move outside of Odea. In May 2007, Twitter Inc was founded.
How is Twitter built?
Our engineering team works with a web application framework called Ruby on Rails. We all work on Apple computers except for testing purposes.
We built Twitter using Ruby on Rails because it allows us to work quickly and easily--our team likes to deploy features and changes multiple times per day. Rails provides skeleton code frameworks so we don't have to re-invent the wheel every time we want to add something simple like a sign in form or a picture upload feature.
How do you make money from Twitter?
There are a few ways that Twitter makes money. We have licensing deals in place with Google, Yahoo!, and Microsoft's Bing to give them access to the "firehose" - a stream of tweets so that they can more easily incorporate those tweets into their search results.
In Summer 2010, we launched our Promoted Tweets product. Promoted Tweets are a special kind of tweet which appear at the top of search results within Twitter.com, if a company has bid on that keyword. Unlike search results in search engines, Promoted Tweets are normal tweets from a business, so they are as interactive as any other tweet - you can @reply, favorite or retweet a Promoted Tweet.
At the same time, we launched Promoted Trends, where companies can place a trend (clearly marked Promoted) within Twitter's Trending Topics. These are especially effective for upcoming launches, like a movie or album release.
Lastly, we started a Twitter account called @earlybird where we partner with other companies to provide users with a special, short-term deal. For example, we partnered with Virgin America for a special day of fares on Virginamerica.com that were only accessible through the link in the @earlybird tweet.
What's next for Twitter?
We continue to focus on building a product that provides value for users.
We're building Twitter, Inc into a successful, revenue-generating company that attracts world-class talent with an inspiring culture and attitude towards doing business.