OpenTable buys restaurant analytics company Copilot

Steven Loeb · August 4, 2014 · Short URL:

Copilot had been in beta, but will be expanding wide now that it is part of OpenTable

Restaurants, like any other business, want to keep up with the competition. Knowing if other restaurants had similar wait times and sales can help one business adjust to better serve their customers. Its simply the best way to stay ahead.

That is where Copilot, an online portal offering point-of-sale connected marketing intelligence information for restaurants, came in. The company, which was founded in 2010, has been in beta all this time. Until now that has been purchased by restaurant reservation service OpenTable, it was announced  via a blog post.

No financial terms of the deal were disclosed, but it was revealed that the Copilot team and co-founders, Eli Chait and Dave Amusin would be joining OpenTable. 

The San Francisco-based Copilot uses POS data and leverages local market comparisons to allow restaurants to compare their business to their competitors. It allows its customers to monitor sales metrics, including net sales. The company also tracks occupancy, how long it takes each restaurant to get customers out the door and how much guests are spending on average/

Copilot also provides an ability to track daily sales trends, as well as sending out both impact and trend reports.

While it has only been available in San Francisco and Los Angeles until now, Copilot will be expanding its reach now that it is part of OpenTable.

"We’re excited to begin offering this free service to our restaurant customers in other markets in the near future," Jocelyn Mangan, senior vice president of product management at OpenTable, wrote. 

From OpenTable's perspective, getting Copilot's technology will help the company further is goal of "helping restaurants build operational excellence and provide amazing hospitality to their guests," by allowing it to "deliver actionable intelligence to our restaurant customers in new and exciting ways." 

Copilot has raised $4.9 million in venture capital funding, from investors that included Upfront Ventures. 

This is OpenTable's second acquisition of 2014. The company previously purchased personalized restaurant recommendation service Ness for $17.2 million in cash back in February. 

A publicly traded company, it was announced in June that OpenTable had entered into an agreement to be purchased by Priceline for $2.6 billion. Under the deal, OpenTable will continue to be headquartered in San Francisco, and will operate as an independent business led by its current management team within The Priceline Group. The deal has still yet to close.

VatorNews has reached out to OpenTable for more information regarding this purchase. We will update if we learn more.

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OpenTable is the leading supplier of reservation, table management and guest management software for restaurants. In addition, the company operates, the world’s most popular website for making restaurant reservations online.

With more than 8,000 customers throughout the United States, Canada, Mexico, United Kingdom, Germany, France, Spain and Japan, the OpenTable hardware and software system replaces pen-and-paper at the host stand. It automates the process of taking reservations and managing tables, while allowing restaurants to build robust diner databases for superior guest recognition and targeted e-mail marketing.

For diners, concierges and administrative professionals, the website provides a fast, efficient way to find available tables that meet desired criteria for cuisine, price and location at a specified time. Reservations are free and can be made around the clock. The website is directly connected to the thousands of computerized reservation systems at OpenTable restaurants. Search results reflect actual, "real-time" availability and reservations are immediately recorded in the same electronic reservation book used by the maitre'd.
OpenTable works with many distribution partners, including AOL CityGuide, Chicago Tribune's,, DiRoNA, Los Angeles Times', NYC & Company, Time Out New York, San Francisco Chronicle's,, and Yahoo! Inc.
OpenTable Europe Limited is a company registered in England and Wales with company number 5266444 and with a registered address of Carmelite 50 Embankment Blackfriars London EC4Y 0DX.