Cigna also launched three new programs with Meru Health, MAP Health Management and NOCDRead more...
Leanplum offers A/B testing, marketing automation and analytics for developers and marketers
Leanplum, a mobile app analytics and optimization company, revealed two big pieces of news on Monday.
First, it announced that it has raised a $4.8 million Series A funding round from Shasta Ventures. The company had previously raised an $850,000 angel round from investors that included Christopher Morton, Lyuben Belov, Satya Krishna Ganni, Autumn Autrey, Fred Hsu, Kima Ventures and Voivoda Ventures. This latest round brings the total funding to around $5.6 million.
The new money will go toward hiring, expansion and product development, Momchil Kyurkchiev, co-founder and CEO of Leanplum, told me in an interview. There will also be more spent on the marketing budget.
The company currently has 13 employees, and plans to add team members in the products, marketing and sales divisions, bringing it up to 20 employees by the end of the year. As for product development, right now the company is in private beta with Android, and plans to expanding to more platforms.
"We're just scratching the surface," Kyurkchiev told me. 'A lot of what we’ve done so far is reimagine classic use cases in mobile."
The second piece of news is the debut of Leanplum Marketing Automation, a new mobile messaging feature that will enable marketers to create, send and test highly relevant and personalized in-app messages and push notifications to users.
"The idea is that a lot of customers are used to push campaigns, but there is a stigma to push notifications. Our platform solve that problem, because we only target to users based on activity in app," Kyurkchiev said. "It is personalized and highly targeted."
The feature also gives clients full analytics, as it is able to collect a lot of data, such as which customers have come back several times, and which have not logged in the last week.
For example, one of Leanplum's customers is discovery engine StumbleUpon. The company used Leanplum Marketing Automation to create a custom messaging campaign that asked users if they wanted to rate the app 5 stars.
The message was targeted only to returning users, which increased the likelihood that they had had a positive first experience with StumbleUpon’s app, and would be more likely to accept the prompt. Users who were willing to rate the app could opt-in to the message and continue on to the rating screen. Users that declined the message for whatever reason would not be taken to the ratings screen. As a result, StumbleUpon was able to increase the number of five-star ratings for its app, as well as increase activation and retention.
The new feature comes fully integrated with Leanplum’s existing content management, mobile a/b testing and analytics solutions and is currently available for iOS.
Founded in 2012 by ex-Google engineers, Leanplum started out focusing on A/B testing, but soon began expanding the platform to include platform optimization for mobile apps, as well as analytics. Now, with Marketing Automation, Leanplum has become a "full fledged optimization platform," Kyurkchiev said. While other companies may focus on one part of the solution, such as AB testing, or analytics, Leanplum is the first one to include all three.
"Automation is the secret to unlocking the power of the data, and making it actionable," he said.
Founded in 2012, and based in San Francisco, Leanplum is currently used by 100 apps, including Mosaic, Hotwire, Wanelo, Big Fish Games, Apartment List and Gree. It is now processing billions of events per month.
"One thing I know for a fact, in five years there will a lot more apps and users, and more data being taken from those users. Companies are going to need to interpret that data, act on it," Kyurkchiev said.
"There is so much data and not enough insight. Not enough ability to interpret and make it useful. By using automation tools, without the need for a developer or a two week update process, it allows markets and product managers to integrate quicker."
Check out the video below for more on how Leanplum works:
Read more from our "Trends and news" series
Peter Antall, Amwell's Chief Medical Officer, will be speaking at our Future of Virtual Care salonRead more...
The Salt Lake City-based company provides employees with mental health telemedicine servicesRead more...
Related Companies, Investors, and Entrepreneurs
Joined Vator on
Founded in 2002, Big Fish is the leading online marketplace for premium casual games. Through its proprietary, data driven platform, millions of consumers seeking immersive, relaxing entertainment easily discover and purchase premium casual games created by Big Fish’s network of more than 500 development partners and in-house by Big Fish Games Studios. Renowned for offering A New Game Every Day!® on www.bigfishgames.com, the company offers thousands of games on multiple platforms -- PC, Mac, mobile phone, and tablet. Big Fish’s websites, games, and customer service are available in ten languages – Danish, Dutch, English, German, French, Italian, Japanese, Brazilian Portuguese, Spanish and Swedish – and its games are sold in more than 150 countries. The company is headquartered in Seattle, WA, with regional offices in Oakland, CA; Vancouver, Canada; Cork, Ireland; and Luxembourg.
Joined Vator on
GREE is a global mobile social gaming company at the forefront of mobile technology. GREE is focused on building the leading mobile social gaming ecosystem for users and developers worldwide, with an emphasis on creating and supporting unique free-to-play game content. The new GREE Platform will be available in Q2 2012. Following the acquisition of OpenFeint Inc. in April 2011, GREE's robust network now reaches over 190 million players and offers over 7,500 game applications to users around the world. With offices in Tokyo (head office), San Francisco, London, Beijing, Sao Paulo, and Dubai, GREE will continue to expand aggressively worldwide.
Joined Vator on
Leanplum is a fully integrated optimization solution for mobile apps. The company enables developers, product managers and marketers to unleash the value of customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful analytics.
Leanplum was founded in 2012 by ex-Google engineers with years of experience in video ad optimization. Leanplum graduated from the TechStars Seattle program and is now based in San Francisco. Visit us at http:///www.leanplum.com.
Joined Vator on
Apartment List is the fastest-growing online rental marketplace, and we’re on a mission to help everyone find a home they love while making the search process simple. By asking our renters the important questions, we offer personalized results that meet your apartment wishlist. With over four million units on the site, we’ve reached over 150 million renters in over 40 cities.
Since inception, Apartment List has raised $110 million in funding from investors including Allen & Company LLC, Canaan Partners, Industry Ventures, Matrix Partners, Passport Capital, Quantum Partners LP, a private investment fund managed by Soros Fund Management LLC, Tenaya Capital, and WTI.
Founded in 2011 by CEO John Kobs and COO Chris Erickson, Apartment List calls San Francisco home.
Learn more at www.apartmentlist.com.
Joined Vator onMomchil is the CEO and co-founder of Leanplum, the only fully integrated optimization solution for mobile app. A/B testing, marketing automation, and analytics all in one. Prior to Leanplum, Momchil worked at Google where he optimized video ads.