The World Cup is freaking unstoppable on social media this year!
Only a couple of weeks after setting the record as the most discussed event in Facebook history, with over one billion interactions, including posts, comments and likes, the event has now broken two separate Twitter records in a single day!
Ok, so everyone watched at least part of the game between Germany and Brazil on Tuesday, right? I mean, even if you're not a soccer fan and you don't care about the World Cup, there's just something about watching a team allowing their opponent to score seven unanswered goals that is just too compelling not to watch. It's like a car crash!
That devastating defeat by Brazil, who did manage to score one goal to avoid being completely humiliated, managed to generate 35.6 million tweets, Twitter has revealed. That makes it the most talked about sports game ever.
With 35.6 million Tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter. #WorldCup pic.twitter.com/pRjssAZmhg
— Twitter Data (@TwitterData) July 9, 2014
The previous record holder: this year's blowout Super Bowl, with 24.9 million tweets. I guess people really like to see one team get utterly demolished. Or, at least they like to talk about it.
That was not the only record that the Germany-Brazil match broke, though: the fifth goal of the game from Sami Khedira, which pretty much officially ended Brazil's chances of even getting close to winning, saw 580,166 tweets per minute (TPM).
The #BRA v #GER match also set a TPM record: Khedira's 29' goal (0-5) saw 580,166 TPM. #WorldCup pic.twitter.com/188YGgrgZg
— Twitter Data (@TwitterData) July 9, 2014
That absolutely crushes the previous record holder: everyone's favorite Disney star turned... something, Miley Cyrus, whose... dance number with Robin Thicke at the MTV Video Music Awards in 2012 saw 306 TPM. I think we can all agree that we'd much rather have that moment out of the history books forever, right? And all it took was the Brazilian soccer team being embarrassed in front of the entire world.
Interestingly, despite setting that record, Khedira did not even make it onto the list of most mentioned players.
On Germany's side that honor went to Miroslav Klose, who scored his 16th World Cup goal, breaking the record held by former Brazil striker Ronaldo to become the all-time top scoring player in World Cup history. Pretty worthy of a few mentions, I'd say.
On the Brazilian side, the top mentioned player was Júlio César, the team’s goalie who cried in an interview after the game. I have a feeling that he should probably avoid reading all of those tweets.
We've still got two more matches, and four more days. I wouldn't be surprised if even more records are broken in that time.
(Image source: timeslive.co)
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Twitter is an online information network that allows anyone with an account to post 140 character messages, called tweets. It is free to sign up. Users then follow other accounts which they are interested in, and view the tweets of everyone they follow in their "timeline." Most Twitter accounts are public, where one does not need to approve a request to follow, or need to follow back. This makes Twitter a powerful "one to many" broadcast platform where individuals, companies or organizations can reach millions of followers with a single message. Twitter is accessible from Twitter.com, our mobile website, SMS, our mobile apps for iPhone, Android, Blackberry, our iPad application, or 3rd party clients built by outside developers using our API. Twitter accounts can also be private, where the owner must approve follower requests.
Twitter started as an internal project within the podcasting company Odeo. Jack Dorsey, and engineer, had long been interested in status updates. Jack developed the idea, along with Biz Stone, and the first prototype was built in two weeks in March 2006 and launched publicly in August of 2006. The service grew popular very quickly and it soon made sense for Twitter to move outside of Odea. In May 2007, Twitter Inc was founded.
Our engineering team works with a web application framework called Ruby on Rails. We all work on Apple computers except for testing purposes.
We built Twitter using Ruby on Rails because it allows us to work quickly and easily--our team likes to deploy features and changes multiple times per day. Rails provides skeleton code frameworks so we don't have to re-invent the wheel every time we want to add something simple like a sign in form or a picture upload feature.
There are a few ways that Twitter makes money. We have licensing deals in place with Google, Yahoo!, and Microsoft's Bing to give them access to the "firehose" - a stream of tweets so that they can more easily incorporate those tweets into their search results.
In Summer 2010, we launched our Promoted Tweets product. Promoted Tweets are a special kind of tweet which appear at the top of search results within Twitter.com, if a company has bid on that keyword. Unlike search results in search engines, Promoted Tweets are normal tweets from a business, so they are as interactive as any other tweet - you can @reply, favorite or retweet a Promoted Tweet.
At the same time, we launched Promoted Trends, where companies can place a trend (clearly marked Promoted) within Twitter's Trending Topics. These are especially effective for upcoming launches, like a movie or album release.
Lastly, we started a Twitter account called @earlybird where we partner with other companies to provide users with a special, short-term deal. For example, we partnered with Virgin America for a special day of fares on Virginamerica.com that were only accessible through the link in the @earlybird tweet.
What's next for Twitter?
We continue to focus on building a product that provides value for users.
We're building Twitter, Inc into a successful, revenue-generating company that attracts world-class talent with an inspiring culture and attitude towards doing business.
