Today's Entrepreneur


Today's Entrepreneur: Nanxi Liu

No. 1 Mistake: Not Doing Market Research

Innovation series by Mingmei Niu
April 24, 2014 | Comments
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Today's Entrepreneur is Nanxi Liu, CEO and Co-Founder of Enplug, which is a next generation digital out of home network. Enplug operates a network of over 200 interactive displays (and growing rapidly) located in high quality, high traffic venues such as bars, restaurants, cafes, and other retail locations. Enplug social media billboards are instantly interactive, allowing venue patrons to effortlessly engage with the displays using nothing but their mobile device and existing social media account (Foursquare, Twitter, Facebook, Instagram, and more coming soon).

Enplug is one of the top 15 finalist to present at Splash Oakland on May 6-7. Be sure to support Liu and Enplug. Register here.

Liu graduated from the University of California, Berkeley. Here's a look at her entrepreneurial background.

Achievements (products built, personal awards won):

-Developed polymer that allows vaccines to survive without refrigeration (named Top Research at World Biomaterials Congress) 
-Haas School of Business Leadership Award 
-University of California, Berkeley Leadership Award 
-Colorado State Music Festival Piano Solo winner 
-Named onto All-American Team for cheerleading

If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

Lyft, NeuroPace, Dropbox

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: nothing worth complaining about. 
Rewarding: building a useful product with a great team.

What are the top three lessons you've learned as an entrepreneur?

1. Constantly ask for customer feedback. 
2. As CEO, I should be the #1 salesperson for my company and product. 
3. Be very picky about who I hire.

Full Bio:
My name is pronounced like Nancy. I enjoy doing adventurous/dangerous and unconventional things that my insurance company would probably like to know about. I always appreciate humor. I love sports, especially tennis, basketball, snowboarding, and chess. Because I grew up very poor, I believe that we build our own successes through hard work and maximizing the opportunities we are given. My family and friends are the most important thing in my life. Live so once is enough :)

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