Apple wows with strong quarter and high iPhone sales

Faith Merino · April 23, 2014 · Short URL:

The company announced a 7-for-1 stock split

Now here’s a change for the better: Apple surprised with a solid March quarter, no doubt driven largely by China, which accounted for more than 20% of Apple’s total revenue for the quarter.

All told, Apple generated $45.6 billion in revenue with a net profit of $10.2 billion, or $11.62 per share. That’s compared to $10.09 per share on revenue of $43.6 billion in the same quarter last year. Meanwhile, analysts were expecting a rather flat quarter of $10.18 per share on revenue of $43.5 billion.

Even bigger news: for the first time in six quarters, Apple actually grew its gross margin, reaching 39.3% compared to 37.5% in the year-ago quarter. As Tim Cook noted during the company’s earnings call, that’s the best gross margin percentage Apple has seen since September 2012.

Additionally, the company announced a 7-for-1 stock split. Shares jumped 7.67% to $564.99 in after-hours trading, up from $524.75 at the close.

The company sold 43.7 million iPhones, which accounted for $26 billion in revenue. Compare that to J.P. Morgan’s estimate of 37.2 million iPhones sold in the March quarter.

That said, iPad sales came up light: just 16.4 million units, which came in below analyst expectations. J.P. Morgan’s Rod Hall was anticipating 22.4 million units sold. Tim Cook said in the call that the discrepancy between the number of iPads Apple sold and Wall Street’s expectations can be explained by channel inventory changes. In the March quarter of last year, Apple increased its channel inventory of iPads, but it decreased channel inventory this March quarter. And while the company ended the September quarter with a backlog, it ended the December quarter near supply balance. Ultimately, noted incoming CFO Luca Maestri, the company sold through 17.5 million units, and the year-over-year sell-through decline was only 3%.

During the call, Tim Cook revealed that the iPhone now has a 55% market share in Japan, and over half of the people who registered iPhones in the March quarter were new to iPhone.

At one point during the call, Morgan Stanley’s Katy Huberty asked Cook whether Apple would be able to keep the same price point for iPhones while continuing to innovate—hinting at concerns many have that if Apple does indeed produce an iPhone (or two) with a bigger screen, the increased bill of materials (of which screen size is estimated to account for 25%) will necessitate a higher price point. Either that, or Apple will have to eat the costs itself, which will drive down gross margins.

Tim Cook answered with a very tight-lipped, “we price things in such a way that we believe it’s a fair price for the value we deliver.” Dammit, Cook!

Some other interesting March quarter highlights: Apple sold 4.1 million Macs and 2.8 million iPods.

Tim Cook noted that iPad users in the U.S. generate four times the Web traffic of all Android users combined. Additionally, two-thirds of people planning to purchase a tablet in the next 90 days plan to purchase an iPad.

Apple acquired 24 companies in the last 18 months.

Additionally, as we all know, CFO Peter Oppenheimer is retiring after ten years on the job. As Cook pointed out in the call, Oppenheimer has never missed guidance in his entire ten years with Apple, “which must be an all-time record for CFOs.” 


Image source:

Support VatorNews by Donating

Read more from our "Trends and news" series

More episodes