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Diners will be able to pay directly from their phones via credit card, with no swiping or scanning
(Updated to reflect comment from OpenTable)
If you've ever taken Uber, you'll know the convenience of just getting out of the car without having to fuss with cash or a credit card and figuring out a tip to boot. Now that convenience is moving to your restaurant bill.
"First, OpenTable made it simple to book a restaurant reservation at any time of day or night with just a few clicks. Now, we’re pleased to announce that it will soon be just as easy to pay for your meal," Kashyap Deorah, General Manager of Payments at OpenTable, wrote in a blog post.
"Rather than waiting for a check or, worse yet, being late for the theater, with the new OpenTable payments feature, you will be able to tap to pay – and be on your way."
The program is being launched 11 different restaurants in San Francisco: Jardiniere, Dosa on Fillmore, Out the Door on Bush Street, Boxing Room, Chouquet’s, Radius, Bask Chambers, Café Bastille, Plouf and Garcon.
Here's how it works: certain diners will receive an email invitation to be part of the program. After making a reservation at a participating restaurant, users can now add a credit card in the OpenTable iPhone app before your meal. Once they have finished, they will be able to view and pay the check with no scanning, or bar codes, involved.
For those participating, they will also be asked to give feedback about the service, and some may also get the chance to participate in in-person question and answer discussions at OpenTable's headquarter in San Francisco.
Right now the new feature is only being tested out on Android, but Caroline Potter is the Chief Dining Officer for OpenTable, comments that she hopes to be able to expand to Android at some point after the pilot program is over.
This seems like a pretty no-brainer move for OpenTable, which is the largest restaurant reservation service on the planet.
Becoming a payments processor would seem to be a new way for OpenTable to make money, but the company says that it isdesigned to be a free service for both the restaurants and customers.
"Mobile is the cornerstone of powering great dining experiences. And incorporating mobile payments into our app is another way we can help restaurants deliver extraordinary hospitality to their guests," OpenTable CEO Matthew Roberts said in a statement supplied to VatorNews.
There are other companies out there that offer similar services, including LevelUp, but even that company requires the merchants to rent out a scanner. The OpenTable program does it straight from the phone, and requires no equipment from the restaurant.
OpenTable also has an advantage when it comes to the sheer number of restaurants that it already has a relationship with.
With an installed restaurant base of nearly 31,000 around the world, and more than half of all the reservation-taking restaurants in the United States, it basically has a monopoly on the online-reservation space. These places are already paying OpenTable fees for getting people in the door; now they are going to start paying to get them out.
(Image source: https://blog.opentable.com)
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OpenTable is the leading supplier of reservation, table management and guest management software for restaurants. In addition, the company operates www.opentable.com, the world’s most popular website for making restaurant reservations online.
With more than 8,000 customers throughout the United States, Canada, Mexico, United Kingdom, Germany, France, Spain and Japan, the OpenTable hardware and software system replaces pen-and-paper at the host stand. It automates the process of taking reservations and managing tables, while allowing restaurants to build robust diner databases for superior guest recognition and targeted e-mail marketing.
For diners, concierges and administrative professionals, the website provides a fast, efficient way to find available tables that meet desired criteria for cuisine, price and location at a specified time. Reservations are free and can be made around the clock. The website is directly connected to the thousands of computerized reservation systems at OpenTable restaurants. Search results reflect actual, "real-time" availability and reservations are immediately recorded in the same electronic reservation book used by the maitre'd.
OpenTable works with many distribution partners, including AOL CityGuide, Chicago Tribune's metromix.com, Citysearch.com, DiRoNA, Los Angeles Times' calendarlive.com, NYC & Company, Time Out New York, San Francisco Chronicle's sfgate.com, washingtonpost.com, and Yahoo! Inc.
OpenTable Europe Limited is a company registered in England and Wales with company number 5266444 and with a registered address of Carmelite 50 Embankment Blackfriars London EC4Y 0DX.