Starting a company with your spouse; tips to consider

Adriana Gascoigne · November 15, 2013 · Short URL:

Can mixing business with pleasure be a recipe for success or failure, or worse - divorce?!


At Amplify, hosted by Vator and Girls in Tech, which was part of Thomson Reuters' PartnerConnect conference, one of the more interesting panels was "Mixing business with pleasure: Do husbands and wives make great founding teams and partners?" 

On the panel were women who started their companies with their husbands. They include Andra Davidson (A&E Networks), Eileen Gordon (NapaStyle), Heidi Zak (ThirdLove), Jennifer Wong (Alt21), Kristen Goldstein(BackOps). The moderator was Adriana Gascoigne of Girls in Tech.

One of the best lines came from Goldstein, who said in jest that her and her husband have a rule of "No typing while naked," in response to Gascoigne's question about work-life balance. 

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Jennifer Wong

Joined Vator on

Jennifer Wong is the Founder and CEO of Alt12 Apps, developers of the largest mobile first women’s network. Jennifer’s pregnancy inspired her to harness mobile technology to address women’s needs.

Andra Davidson

Joined Vator on

Director of Digital Media with A+E Television Networks. Previously co-founder of, one of the first online communities for moms. Company was acquired by Lifetime TV in 2008.

Kristen Goldstein

Joined Vator on

I have been a startup CFO for 9 years. I build the back office (Accounting, Finance, and HR) for young companies so that its founders can focus on product and customer development.

Heidi Zak

Joined Vator on