What was big in 2012?

Faith Merino · December 7, 2012 · Short URL: https://vator.tv/n/2c3e

Vator Splash NY panelists weigh in on Pinterest, women, e-commerce, and more

At Wednesday night’s Vator Splash NY, we had a pretty rockin’ panel that featured angel investor Deborah Jackson, Chris Fralic of First Round Capital, Micah Rosenbloom of Founder Collective, Lewis Gersh of Metamorphic Ventures, Ben Lin of Great Oaks Capital Management, and Rick Heitzmann of FirstMark Capital, who was also the moderator. 

Now that we’re winding down 2012, Rick Heitzmann asked the panel, what was the big tech story of 2012? 

Several panelists agreed that 2012 was the year for women.

“The last year has been a strong time for women in New York,” said Deborah Jackson.  “There’s been a lot of progress on the Genome Project, and women in business.  New York wins hands down over the west coast when it comes to women in business.”

“I’ll second that,” added Chris Fralic.  “I think the broader theme would be the rise of Pinterest, or the rise of the visual Web.  It’s really changing everything so dramatically—it’s an appeal to women that hasn’t been there before.”

For Lewis Gersh, it was the ease with which a number of companies can now be international successes.  “Now it can literally happen overnight,” said Gersh.

For Micah Rosenbloom, it was the disruption of traditional industries, for which he believes 2012 was a particularly strong year.

“Like Uber.  I used to think how different can it be?  But it’s analytics and consumer experience.”  He used an example of a Boston company called Custom Made, which is a website for getting custom made furniture, décor, jewelry, and more.  “It used to be this old school industry…now we’re seeing the Web eat into industries that we used to think would be that way forever.”

Ben Lin brought up a new trend in e-commerce.

“This year we’ve gotten a few pitches from people who are trying to build a brand online through e-commerce, like there are a lot of ‘Warby Parkers for…’ or ‘Bonobos for…’”  In other words, companies that are building brands purely online, with no physical retail location.

I, personally, would agree that 2012 was the year for Pinterest, which is to say it was a year for women as well as e-commerce.  A recent report from Nielsen shows that Pinterest grew by more than 1000% this year alone, even though it’s been around for the last three years.  And it has carved out a unique niche among women, reaching fully one in five online women in the U.S.


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Micah Rosenbloom

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Micah is a serial entrepreneur, he is currently CEO of Novophage, and previously co-founded Brontes Technologies. and Handshake.com. Micah is also a Founder Partner to Founder Collective.

Lewis Gersh

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Lewis Gersh is a Managing Partner at Metamorphic Ventures which invests in seed and early stage digital media and digital commerce technology companies.

Ben Lin

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Ben is Managing Partner of Great Oaks Venture Capital and has been investing in startups at Great Oaks since 2006.

Rick Heitzmann

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Deborah Jackson

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Founder and CEO- PlumAlley.co, Founder- Women Innovate Mobile Accelerator (WIM), Angel Investor, Investor in Golden Seeds Fund 2, prior Investment Banker 20+ years including health care internet