Apple's numbers: 400M iOS devices sold to date

Faith Merino · September 12, 2012 · Short URL:

87M iPads have been sold to date--17M of which were just in the last quarter

Did you hear there’s a new iPhone today?  Non?  Oui!  C’est vrai!

But of course, no iPhone unveiling would be complete without a few numbers to warm up the crowd.  For example:

  • There are 435 million iTunes accounts with one-click purchase settings
  • 350 million iPods have been sold
  • There are some 26 million songs available to download in iTunes
  • Some 20 billion songs have been downloaded in iTunes to date
  • The App Store offers 700,000 apps, 250,000 of which are iPad apps
  • The average Apple customer is currently using over 100 apps
  • 90% of all apps in the App Store are downloaded every month

But there were a couple of other notable numbers—namely, the fact that last quarter, Apple sold its 400 millionth iOS device.  Nearly a quarter of those devices are iPads—Tim Cook revealed that Apple has sold 84 million iPads to date.  Fully 17 million of those iPads were sold just last quarter.  The iPad now accounts for 68% of the tablet market, while 91% of all Web traffic on tablets comes from the iPad.

"Now, I don't know what these other tablets are doing.  They must be in warehouses or store shelves, or maybe someone's bottom drawer,” said Cook.

Cook’s jab comes one week after Amazon unveiled two new Kindle Fire HD tablets, which are reportedly 41% faster than the iPad because they come with two antennas to cut down on interference.  But, that being said, Web traffic from the Kindle Fire has been virtually non-existent, according to a recent study from Chitika.

While Apple boasted of its iPad sales, it was less eager to toot its iPhone horn—ironic, considering it was an iPhone event.  Last quarter, the company missed the mark for the second time in the last year, and the iPhone—Apple’s top-selling product—came in below expectations with 26 million units sold between April and June 2012.  That’s a 28% increase over the same quarter last year, but still less than the 29-30 million units analysts were expecting.  It was a steep drop from the previous quarter, when Apple sold 35.1 million iPhones. 

But of course, the low sales numbers were no doubt due to the fact that everyone was expecting an iPhone 5—which didn’t come in the summer.

The next set of numbers to look out for: how many iPhone 5 units are sold on the first day.  A recent poll from Changewave and 451 Research found that one in three consumers polled said they were likely to buy an iPhone 5.  That’s general, run-of-the-mill consumers—not current iPhone owners.  An AYTM Research survey of 3,000 U.S. consumers found that fully 75% of iPhone owners plan to upgrade to the iPhone 5 within the next year.

The iPhone 4S set a record last year when it sold four million units in its first weekend.  Will the iPhone 5 break that record?


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