Netflix debuts 'Just for Kids' option on Xbox

Krystal Peak · August 8, 2012 · Short URL:

Parents can hand over the remote with new kid-friendly channel for gaming consoles

Netflix has found its product to compete with Nick Jr or The Disney Channel with its new "Just for Kids" feature on Xbox for kids to freely explore movie and TV shows without concern of stumbling on adult material.

This streaming option is already live for Netflix users on the Web, Sony’s PS3, Nintendo’s Wii and Apple’s Apple TV.

Parents and children can now more easily find kid-friendly Netflix content and let their kids get the freedom of show exploration for content appropriate for kids 12 and under.

Content available for streaming includes Barney, Miley Cyrus shoes, Power Rangers, SpongeBob SquarePants, and Dora the Explorer.

This option Netflix has launched has worked with the nonprofit group Common Sense Media to choose the tiles.

Since launching in August of last year Netflix members have watched more than two billion hours of kids' titles.

And similar to how Netflix organizes titles by comedy, drama, documentary in the adult section, the kids titles have genres such as superheroes, princesses, dinosaurs and girl power.  

"As a parent of two, I can feel comfortable letting my kids browse and watch titles in the 'Just for Kids' section on our Xbox 360," said David Watson, director of product innovation at Netflix, in a statement. 

With more parents leaning on technology and TV alternatives, it is crucial that Netflix and similar services provide the family programing and options that give the same or more value than traditional cable options.

This is a positive improvement for Netflix after Netflix stock dropped a whopping 25% last month after the company’s quarterly earnings report showed breakeven profits and fewer than expected subscribers.  With $889 million in revenues, Netflix met Street expectations spot on, but the company reported fewer domestic and international subscribers than analysts had expected.  

The good news is that after suffering a $5 million loss last quarter, Netflix is now back to profitability, but not by much.  The company reported $6 million in profits, compared to profits of $68 million this time last year.

Netflix is hoping to add seven million domestic subscribers by the end of the year.

Between adding value in the organization and consumption of content, Netflix has also been pursuing a several original series' debuts this year. 


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