Study: On Kickstarter, about 41% of projects fail

Bambi Francisco Roizen · July 16, 2012 · Short URL: https://vator.tv/n/2864
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Crowdfunding is a great way to drum up money, but be realistic about success rates

Kickstarter has gotten a ton of attention in recent months, particularly given its success helping to raise $10 million for the Pebble watch and almost $275 million raised for more than 60,000 projects. The question is: How many of the projects on Kickstarter fail, or at least fail to raise funds?

In a pretty good analysis of Kickstarter stats, AppsBlogger has come up with an answer: 41% of projects are considered failures or unsuccesful in raising funds.

This shouldn't come as a surprise. Most projects probably shouldn't be funded at all. If you think about the venture community, probably a very small number of companies get funded based on the number seeking capital.

Interestingly enough, while film projects appear to be the most successful in raising funds, projects categorized as "technology" are also having some success. 

(* Keep in mind that these stats were tallied up by only looking at 45,815 projects.

 

 

 

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Bambi Francisco Roizen

Author of "Unequally Yoked"; Co-founder Vator and Invent Health; Former Columnist/correspondent Dow Jones MarketWatch; Business anchor CBS affiliate KPIX

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