Design: The New Battleground for Mobile

Sponsored Story · July 5, 2012 · Short URL: https://vator.tv/n/281c

Get your discount tickets for MobileBeat here!

MobileBeat 2012 is on Tuesday, July 10, 2012

 

The Program

Now in it's fifth year, MobileBeat remains rooted in the in-depth exploration of the future of mobile. This year, design is dominating the mobile ecosystem.

So we're gathering industry leaders and UI/UX experts to debate where the biggest opportunities lie, the pitfalls to avoid, and how to leverage smartdesign to get your business ahead. Check out the agenda here.

 
The Lineup

Participants include:

· Mark Pincus, Founder & CEO, Zynga

· Dave Morin, Co-Founder & CEO, Path

· Hill Ferguson, Head of Mobile, Paypal

· Mark Curtis, Founder, Fjord

· Jason Spero, Head of Mobile, Google

· Michael Spiegelman, Dir. Product Innovation, Netflix

· Michael Bayle, SVP, ESPN Mobile

· Scott Dadich, VP Digital Development, Conde Nast

· Tom Conrad, Chief Technology Officer, Pandora

· Joff Redfern, Head of Mobile Products, LinkedIn

· Yves Behar, Founder, fuseproject

· Jeff Haynie, CEO and Co-Founder, Appcelerator

· Lars Fjeldsoe-Nielsen, Head of Mobile Biz Dev, Dropbox

· Mike Mohageg, VP of User Experience, Oracle

· Scott Kveton, Co-Founder & CEO, Urban Airship

· Rich Wong, Partner, Accel

· Plus many more!


The Competition

The "Innovation Competition" will uncover  15 of the hottest new mobile companies as they pitch their products/services live onstage in front of an expert panel of judges and over 1000 attendees. The finalists, chosen from a pool of over 250, will battle it out for our coveted Tesla Award, VentureBeat coverage, and a bunch of other cool prizes.

The Networking

We're partnering with Zynga for the opening party on the evening of the 10th. Taking place at Zynga Headquarters in SF, we'll keep the day 1 fun and deal-making going with food, drinks, photoboothing, and plenty of games!

You'll benefit from unparalleled networking opportunities with over 1,000 executives throughout the two day program. Join us next week and learn how to win on the new design battleground.

Register here with code "VB-Vator" and save 20%! Hurry though. There's only a small batch of tickets remaining.

 

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Related Companies, Investors, and Entrepreneurs

Zynga

Startup/Business

Joined Vator on

Zynga is the largest social gaming company with 8.5 million daily users and 45 million monthly users.  Zynga’s games are available on Facebook, MySpace, Bebo, Hi5, Friendster, Yahoo! and the iPhone, and include Texas Hold’Em Poker, Mafia Wars, YoVille, Vampires, Street Racing, Scramble and Word Twist.  The company is funded by Kleiner Perkins Caufield & Byers, IVP, Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, Reid Hoffman and Peter Thiel.  Zynga is headquartered at the Chip Factory in San Francisco.  For more information, please visit www.zynga.com.

Pandora

Startup/Business

Joined Vator on

Pandora, the leading internet radio service, gives people music they love
anytime, anywhere, through a wide variety of connected devices: laptop and
desktop computers, smartphones, connected BluRay players, connected TVs,
etc. Personalized stations launch instantly with the input of a single “seed” –
a favorite artist, song or genre. The Music Genome Project®, a deeply
detailed, hand-built musical taxonomy, powers the personalization or
Pandora. Using this musicological “DNA” and constant listener feedback
Pandora crafts personalized stations from the more than 800,000 songs that
have been analyzed since the project began in January 2000.
More than 75 million people throughout the United States listen to
personalized radio stations for free on Pandora through their PCs, mobile
phones and devices such as the iPad, and connected in-house devices
ranging from TVs to set-top boxes to Blu-Ray players. Mobile technology has
been a significant factor in the growth and popularity of Pandora, starting
with the introduction of the Apple app store for the iPhone in the summer of
2008. Pandora instantly became one of the most top downloaded apps and
today, according to Nielsen, is one of the top five most popular apps across
all smartphone platforms.


Pandora is free, simple and, thanks to connectivity, available everywhere
consumers are – at the office, at home, in the car and all points in between.
In 2009 the Company announced that Pandora would be incorporated into
the dashboard in Ford cars via SYNC technology; GM has already followed in
announcing plans to integrate Pandora into its vehicles and Mercedes-Benz
introduced their Media Interface Plus device that works with the
free Pandora iPhone app to provide direct control of Pandora from in-dash
stereo controls. This was all great news for the millions of Pandora listeners
who had been plugging their smartphones into car dashboards to listen to
personalized stations while driving. More than 50 percent of radio listening
happens in the car, making it a crucial arena for Pandora.


Today tens of millions of people have a deeply personal connection with
Pandora based on the delight of personalized radio listening and discovery.
These highly engaged listeners reinforce the value Pandora provides to: 1)
musicians, who have found in Pandora a level playing field on which their
music has a greater chance of being played than ever before; 2) advertisers,
who benefit from the multi-platform reach of Pandora, as well as its best
practices in targeting consumers for specific campaigns; 3) the music
industry, which has found in Pandora a highly effective distribution channel;
and 4) automobile and consumer electronics device manufacturers, who have
noted that incorporating Pandora into their product makes it more valuable
to consumers.


Pandora continues to focus on its business in the United States. The radio
arena has never been hotter, thanks to technology that enables radio to be
personalized to the individual and more accessible than ever before. Right
now millions of people listen to Pandora in the United States and we hope
someday to bring Pandora to billions of people around the world.

Timeline:
• 2000 – Tim Westergren’s Music Genome Project begins.
• 2005 – Pandora launches on the web.
• 2008 – Pandora app becomes one of the most consistently downloaded
apps in the Apple store.
• 2009 – Ford announces Pandora will be incorporated into car
dashboard. Alpine and Pioneer begin selling aftermarket radios that
connect to consumers’ iPhones and puts the control and command of
Pandora into the car dashboard.
• 2010 – Pandora is present on more than 200 connected consumer
electronics devices ranging from smartphones to TVs to set-top boxes
to Blu-ray players and is able to stream visual, audio, and interactive
advertising to computers, smartphones, iPads, and in-home connected
devices.

12951

Mark Pincus

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