Today's Entrepreneur: Bob Rogers

Kristin Karaoglu · April 27, 2012 · Short URL:

No. 1 mistake: Losing focus

Today's Entrepreneur is Bob Rogers, Co-founder & COO of DealAngel. According to his VEQ Bob is good at product management, negotiation and marketing management.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:
DealAngel, iNNtelligenz

Startups I worked for:
DealAngel, iNNtelligenz

If you are an entrepreneur, why?
I want to invent something cool.

My favorite startups:
Tango, Quora, DealAngel

What's most frustrating and rewarding about entrepreneurship/innovation?
Frustrating: moves too slowly sometimes
Rewarding: feeling like you are making the world better

What's the No. 1 mistake entrepreneurs make?
Losing focus.

What are the top three lessons you've learned as an entrepreneur?
1. Keep an open mind
2. Put your ego away
3. Passion sells

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Joined Vator on is a hotel deal FIND engine that helps value-focussed travelers 'beat the system' and find undervalued hotel offers with the help of smart pricing analytics.

Problem: Hotel deals aren’t absolute; they’re relative. Unlike 20 years ago, when hotels still had a "sticker price", a modern hotel may charge a different rate for each day of the year, and update these rates regularly. And all the other hotels in the market are doing exactly the same thing. While its possible to be quite certain that you are getting the 'best price' for any given hotel, how can you be sure that its direct competitor on page 5 is not better value, and you are actually getting the 'best price' for the biggest rip-off?

Solution: DealAngel searches nearly every offer on the Web and uses complex pricing analytics to determine when a particular hotel’s price is selling below its 'fair-market-value'. This is the same methodology more sophisticated hotels use to get their online pricing right. Then it ranks the great deals for you in descending order (and filters out the ‘rip-offs’). The cheaper the actual price is from the expected price, the greater the deal. DealAngel crunches the numbers, you get the deals.


Bob Rogers

Joined Vator on

Co-founder and Chief Operating Officer (COO) of DealAngel. Over nine years of experience with hotel pricing/partnerships in the travel industry. Previous experience as a suit at Expedia and Nokia.