Today's Entrepreneur: Elin Bostrom

Kristin Karaoglu · September 28, 2011 · Short URL:

No. 1 mistake: Getting too focused on the business idea

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Today's Entrepreneur is Elin Bostrom, Co-Founder of Fun2Rent.

Fun2Rent is a semi-finalist in the Splash Competition.

According to her VEQ  Elin is a thought leader and is good at marketing and product  management.

I am a(n):

First-time entrepreneur

Companies I've founded or co-founded:


Companies I've invested in:


Startups I worked for:

Fanfare, Electric Cloud, Coverity, Fun2Rent

If you are an entrepreneur, why?

I'm bursting with ideas!

My favorite startups:

Getaround, Facebook, and of course Fun2Rent :-)

What's most frustrating and rewarding about entrepreneurship/innovation?

Most rewarding is the joy of seeing your own making bring value to peopleMost frustrating is wanting to do more than one have resources for

What's the No. 1 mistake entrepreneurs make?

Getting too focused on their own business idea/product, and forgetting to listen to customer and consumer needs

What are the top three lessons you've learned as an entrepreneur?

  • With passion and hard work, anything is possible!
  • Networking is key
  • Challenges turns into opportunities
Image Description

Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Joined Vator on an online platform that connects owners of recreation and powersport vehicles (boats, jet skis, snowmobiles, all-terrain vehicles, trailers, and more) with individuals interested in renting these vehicles. Owners earn money on their idle assets and renters save up to 70% by renting from private owners.

The platform allows owners to earn supplemental income from their vehicles and provides renters a fully-insured, reasonably-priced alternative to online and local powersport rental companies. Our mission is to become the VRBO/Airbnb of the recreation and powersport rental market. The main difference is that both owners and renters have insurance.

Fun2Rent’s legal counsel is represented by Goodwin and Procter LLP.


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Elin Bostrom

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