As adventure tourism grows, niche startups emerge from WeChalet to ThermalRead more...
Digi-Capital review finds gaming will grow but social games can't rest on Facebook much longer
Social gaming has proven itself to be a strong revenue driver for companies that can bring in those freemium players. One investment firm, Digi-Capital, published its in-depth review of the global gaming space, Thursday that shows just how profitable and vast the global gaming space is.
Digi-Capital found that online and mobile games are poised to grow into an $82 billion market with a revenue share of 50% as the historically popular console gaming flattens out.
Social and mobile gaming has done something that few thought was possible, turned some of the least likely demographics into serious and paying gamers -- the over 40 crowd, and this is proving to be a great growth market for gaming companies and an enticing market for advertisers that want to reach that market.
Last year, gaming investment and M&A more than doubled just as private placements grew by 96% to $2 billion.
Also, the number of transactions increased by 67% to 152 -- showing just what a boom gaming companies are experiencing right now.
All of this attention and response to growth in gaming resulted in an 88% boost to M&A volume, brining it to 113 transactions -- with a value bump of 160% over the previous year (equating to $3.4 billion). And you can bet that protective buyers and sellers in the gaming weld like to hear that the average M&A deal size grew 38% to $30.4 million. Ca-ching!
While global gaming can be broken down in to multiple segments, it is important to note that the biggest players making money are still US console and media companies such as EA, Popcap, Disney and Playdom, but US gambling and Japanese mobile companies are gearing up for some serious action.
The biggest segments in global gaming for 2011:
And since so much attention has been placed into the social and mobile markets: Here is a look at the big players that have gotten serious investments in 2011.
Even with the US showing increased interest in gaming, the Chinese, Japanese, and South Korean gaming companies continue to be powerhouses in the gaming world and, according to the DIgi-Capital review, are still interested in buying up US companies in order to acquire talent and consolidate the market.
The report also anticipates that Asia and Europe will take 87% of the revenues for online and mobile games, with China leading at 36%, followed by Europe at 20%, then South Korea at 12%, and Japan at 10%.
Also the development of independent platforms will be crucial for gaming companies to survive over time -- working on the Facebook system just won't be enough to be a powerhouse for much longer. And the churning out of low cost games and reports of flopped releases will start catching up to companies as the industry matures.
Support VatorNews by Donating
Read more from our "Trends and news" series
The two companies first entered into a pilot in DecemberRead more...
It uses over 70 metrics and over 25 methods so organizations can develop and monitor the Gen AI appsRead more...
Related Companies, Investors, and Entrepreneurs
Joined Vator on
Zynga is the largest social gaming company with 8.5 million daily users and 45 million monthly users. Zynga’s games are available on Facebook, MySpace, Bebo, Hi5, Friendster, Yahoo! and the iPhone, and include Texas Hold’Em Poker, Mafia Wars, YoVille, Vampires, Street Racing, Scramble and Word Twist. The company is funded by Kleiner Perkins Caufield & Byers, IVP, Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, Reid Hoffman and Peter Thiel. Zynga is headquartered at the Chip Factory in San Francisco. For more information, please visit www.zynga.com.
Joined Vator onRockYou is a leading provider of applications and widgets on the web. RockYou widgets include photo slideshows, glitter text, customized Facebook applications and voicemail accessories that are simple to use and enable people to frequently refresh their online style. Founded in 2006, RockYou has over 35 million users, serving over 180 million widget views per day in more than 200 countries. RockYou applications are customized for easy integration across all social networks including Facebook, MySpace, Bebo, Friendster, Tagged and hi5.
Joined Vator on
Kabam is an interactive entertainment company leading the next wave in social gaming, developing and publishing massively multiplayer social games (MMSG’s), including the popular and critically praised title Kingdoms of Camelot and Dragons of Atlantis. Our studios focus on combining the best elements of traditional and social gaming to appeal to a growing audience of players looking for deeper, more engaging social games. The first wave of Kabam’s new games for Facebook and leading media sites have been widely recognized for their depth of play and social interaction.
Kabam started out as Watercooler, whose aim was to make connecting with your friends, family, and other fans of your favorite TV shows or Sports teams more compelling than ever before. By bringing fan communities into the context of your social network, Watercooler enables more engaging sports and TV fan experiences. Fans are able to access Watercooler's FanSection and TVLoop communities no matter where they are on the web: Facebook, MySpace, Bebo, Friendster, Hi5, MyYahoo, and TVLoop.com. Over 35 million sports and TV fans have joined Watercooler's fan applications making it the largest online fan community.
Kabam was founded by a team of social networking and community software professionals in Mountain View, CA, in 2006. The company has raised a Series A round of financing from Canaan Partners of Menlo Park, CA.