While only 22% have actually used a chatbot for mental health, more than 50% said they wouldRead more...
'Generation C' is 23% of US population but represent larger percentages of digital behavior
You probably heard of Baby Boomers, Generation X, and Millennials. Well, there's a new generation in town, at least according to Nielsen and NM Incite, a Nielsen/McKinsey company, which released their first ever "US Digital Consumer Report."
Nielsen coined the term "Generation C" to describe the super-connected 18-34 American age demographic, or those "born sometime between the launch of the VCR and the commercialization of the Internet." The latest Census information reports that Americans 18-34 make up 23% of the U.S. population. However Neilsen's data shows they represent a disproportinately large percentage of online activity.
Generation C makes up 27% of people watching online video, as well as 27% of people visiting social networking/blog sites. They are 33% of the people who own tablets and 39% of people who use a a smartphone.
Their ownership and use of connected devices makes them incredibly unique consumers, according to Neilsen, representing both a challenge and opportunity for marketers and content providers alike. The report is chock full of interesting information and, incidentally, entirely made of infographics for easy scanning. I would highly suggest taking a look.
One of the most interesting break-downs was a series of graphs showing how digital behavior by Americans occured across mobile function, brands, and category of online activity.
For instance, 13.4% of the time spent on mobile devices was used text messaging, 11.1% on an Internet browser, 5.3% on email/IM, 5.5% on social networking apps, and 55.8% in a catch-all, "other apps." Online video time was spent a whopping 44.7% on YouTube, 10.7% on Netflix, 6.9% on Hulu, and 32.2% on "Other."
Some other interesting stats: 274.2 million Americans have Internet access, 165.9 million people watched video during the trial period, and 169.6 million visitors to social networking sites or blogs.
Support VatorNews by Donating
Read more from our "Trends and news" series
Literacy Is Attracting Large Investments In EdtechRead more...
Fortera's new concrete process will reduce CO2 waste for Mighty Buildings' 3D-printed housingRead more...