creates unlimited Netflix-like streaming

Krystal Peak · January 25, 2012 · Short URL:

Toronto-based audio book company restructures how you buy your favorite authors


There has been a lot of news and innovation in the publishing industry as of late. The iPad and the Kindle have been entering houses at record rates and is bringing entire libraries into a touch screen tablet. Apple also recently released iBooks 2 and iBook Authors to allow people to independently publish textbook content on the iOS platform in order to lighten the financial and physical load for students.

And one other area that is growing and has room to process even further is the world of audio books.

The Association of American Publishers released some data a few months ago that showed, that the net sales revenue for publishers has grown annually -- with 2010 reaching $27.9 billion (a 5.6% increase over 2008) and $7 million of that came from audio books.

Several companies have been specializing in the downloadable content of audio books that fit easily on any mobile device that music is stored on. One such company,, is setting up an all-you-can stream option starting Wednesday for a flat fee of $25 per month.

This Toronto-based company is building its Netflix-for-books service so that people that love to listen to their books, can consume that media much like we do on premium video-content sites.

The $25 a month fee allows users to stream audio books onto any computer or mobile device through the HTML5 web app. 

“We believe our ability to empower users to stream from anywhere using a mobile device, the cloud-based bookmarking function and the affordable access to unlimited streaming of thousands of bestsellers will transform the way customers use audio books,” chief executive Sanjay Singhal said in a statement.

The new service gives users access to thousands of popular titles using an Internet-enabled mobile device such as an iPhone, iPad, Android and its cloud-based book marking feature enables users to mark their place across all devices without using a browser plug-in or application.'s major competitor Audible, which is integrated into iTunes, has similar monthly plans, but you are limited to a set number of books — one title for $15 a month, two titles for $23 a month.

Considering a monthly Netflix steaming subscription costs $8 a month, the price for these audio books cost is substantial but would be worth it to people going through a lot of content since some audio books are priced at $29 or $35 each.  For instance, the Steve Jobs biography costs $35 on Audible., which was founded in 2011, give users access more than 10,000 best sellers.

As a constant communter, I am always downloading audio books to listen on the train and would love to have unlimited access to books on my wishlist but I would find it externally annoying that I have to have an internet connection to stream the content rather than downloading it and listening wherever, whenever.

I love the idea but the fuctionality leaves a lot to be desired.



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Vook was created in 2008 by Internet entrepreneur Bradley Inman, with the vision to unite the disparate worlds of books and videos into one complete, blended story.

Vook has created an innovative platform where all forms of media come together to create a whole greater than the sum of its parts. Vook weaves together content from incredible writers and professionally shot and edited videos by filmmakers from TurnHere. Vooks also enhance the community and discussion associated with reading great books and watching great films.

You can read your book, watch videos that enhance the story and connect with authors and your friends through social media all on one screen, without switching between platforms.

Vooks are available in two formats: As a web-based application you can read on your computer and a mobile application for reading on the go.

With the web-based application you don't have to download programs or install software. Just open your favorite browser and start reading and watching in an exciting new way. You can also download and install the mobile applications through the Apple iTunes store and sync them with your Apple mobile device.


Bradley INMAN

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