FrontDoor Software presentation at Vator Splash SF

Bambi Francisco Roizen · December 3, 2011 · Short URL:

Here's CEO and founder Carrie Hafeman giving her three-minute pitch and judges' feedback

FrontDoorSoftware, a maker of laptop security software, was the winner of Vator Splash SF, held at Cafe du Nord in San Francisco, this past September. The Evergreen, Co.-based company was the winner among 175 participants. As part of the process of choosing the winner, the top 10 finalists had to present their case in a three-minute pitch to several judges. Based on those presentations, the judges chose the winner. 

Here's the three-minute presentation given by Carrie Hafeman, Founder and CEO of FrontDoorSoftware. She also did an outstanding job fielding questions from the VC judges Mark Goines of Morgenthaler, Andy Ross of Grant Thornton, Adam Smith of AOL Ventures, Bill Tai of Charles River Ventures and Rob Theis of Scale Venture Partners. The best part was when Adam asked Carrie why she decided to create this company. She responded: "I grew up selling burglar alarms." 

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Bambi Francisco Roizen

Founder Vator, Managing Partner - Vator Investment Club; Former Columnist/correspondent Dow Jones MarketWatch; Business anchor CBS affiliate KPIX

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FrontDoorSoftware is a leading provider of laptop recovery services in major universities. The patent pending product is already offered to hundreds of thousands of students in major US universities such as Brown, UCLA, UFL, etc and is protecting laptops in over 100 countries. Our laptop tracking and recovery program is combined with one of the most powerful targeted opt-in page view delivery capabilities online today. The program has 2 revenue sources- a paid licensing model, and a free model For customers who do not pay, there is a great opportuntity for a targeted ad model. By moving delivery out to the computer ON button, every 15,000 users automatically generate over 1 million page views @ month (as users log in 2-3 times a day). and over 50 million page views @ user license lifetime!. Ultimate customer capture with little to no attrition!
Other laptop tracking products are often stealth, pretending there is nothing protecting the laptop, and then they try to recover it after it is already gone. FrontDoorSoftware's patent pending product is unique and is designed to be visible to prevent the theft in the first place.
The program works with Windows XP, Vista, 7, Apple Tiger, Leopard, Snow Leopard and Lion. The Android beta, iPad, and HP WebOS betas are due out soon. In addition to the university markets, the program is also used by consumers, corporate customers, K12 customers, healthcare customers, government customers, nonprofits are more.
The program can easily be set up to protect single users, multi-user accounts, and imaged for mass installs. The program is packed with features, like remote lockdown, Google Maps, Wi-Fi geo-location, changing recovery screens, and customizable yell for help features. The product is patent pending in the US and Europe.
The company is revenue producing and is self funded. The company is currently interested in outside investment and/or strategic partnerships.  

Carrie Hafeman

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