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The usually untraditional in advertising, Google airs TV ad for its social networking site
I can't be sure if Google marketing executives have been following my Google+ commentary, but it looks like they have ramped up their campaign to educate the public on the myriad of social tools they have created.
On Thanksgiving, Google aired the first Google+ advertisement on national television during the Lion v. Packers game (that was gaining media buzz over the controversial choice to have the Canadian band Nickelback perform during halftime.)
Google has rarely taken to the airwaves to market their search services, but they did air a handful of musician-focused Chrome TV commercials over the summer that featured Lady Gaga and Justin Bieber.
The turkey day Google+ ad focused, smartly, on the features that the platform has that Facebook does not -- circles, multiple person video chats and simple ways to organize connections.
The advertisement has narration about how people have different friends and choose to share and specialize their content based on given relationships -- a strong choice for the Mountain View-based company to go with since the platform has had trouble maintaining traffic from the people who have joined thus far.
Google+ has been suffering from very dependent traffic numbers that are tied to each of their update and tool announcements. But since their announcement earlier this month, that they added brand pages, Google+ has gained more followers and momentum.
As of this week, Britney Spears is the most followed on the site, with just over 750,000 people and on Wednesday, the Obama 2012 campaign created their first official page which gained more than 4,000 people over the holiday break.
Though candid, it did seem like a reflection of the platform's lack of consumer education when the Obama campaign posted its first message: "Welcome to the Obama 2012 Google+ page. We're still kicking the tires and figuring this out, so let us know what you'd like to see here and your ideas for how we can use this space to help you stay connected to the campaign."
Hopefully, the first advertisement will push the social network through the early adopter phase and to the masses that may want to hangout or organize their friends into varying circles.
Also their motto, "Sharing, but like real life. That’s a plus” and the online version of the video (about the evolution of a friendship to a romantic relationship are both pretty adorable.
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