Today's Entrepreneur: Patricia Calfee

Kristin Karaoglu · November 16, 2011 · Short URL:

No. 1 mistake: The number one mistake is moving too slowly

Today's Entrepreneur is Patricia Calfee founder of Roses & Rye. According to her VEQ Patricia  is a thought leader and is good at team motivation and marketing management.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):


Companies I've founded or co-founded:

Bergine, Roses & Rye

Startups I worked for:

Gentry Communications, Calfee School Guide (non-profit)

If you are an entrepreneur, why?

I want to change the world.

My favorite startups:

Gilt Groupe, Pinterest, ModeWalk

What's most frustrating and rewarding about entrepreneurship/innovation?

The most rewarding aspect of being an entrepreneur is working with like-minded people to dream big and create change. Being an entrepreneur is a lifestyle choice. It can be stressful, all consuming and drudgery, but the rewards are unmatched.

What's the No. 1 mistake entrepreneurs make?

The number one mistake is moving too slowly. Entrepreneurs need to think, feel and test - but get to market quickly. I see too many businesses work for years on R&D to get it perfect when simply being in the market would have solved questions and problems much faster.

What are the top three lessons you've learned as an entrepreneur?

- Experts are not always experts – be careful who you listen to 
- Be innovative, but don’t reinvent the wheel 
- Focus on building your business, but talk to your competitors

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Roses & Rye


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Roses & Rye is a web-driven footwear business dedicated to creating beautiful, Mom-friendly shoes.

Celebrated by WWD, People, and ABC News at launch, the company embraces the vertical web model while delivering on their commitment to support busy Moms with premium product, kind customer service, and mission driven communications.

The company is headquartered across from AT&T Park in San Francisco. For more information, please visit


Patricia Calfee

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