Kickanotch raises $1.1M to take media mobile

Faith Merino · November 4, 2011 · Short URL:

The company gets support from Salt Lake City's 42 Ventures

Following up on its $500K seed round in July, mobile advertising company Kickanotch announced Friday that it has raised $1.1 million in a Series A round led by Salt Lake City firm 42 Ventures, with help from a number of other strategic media and technology investors.  

Based out of Roeland Park, Kansas, the company originally got its start as Scanlutions in early 2010, at which time it offered mobile marketing solutions for text messaging and QR codes. But the company gradually evolved as founder Andy Lynn saw the value in offering clients a wider range of functionality—specifically when it came to monetization. 

Today, the company allows media and corporations to design their own applications and features, including their own mobile ads, daily deal alerts, social media integration, and more.  The company’s REVkick platform allows clients to manage content, ad campaigns, and track user data to allow them to become their own mobile ad network brand.

“Our goal is get media mobile, allow them to sell locally and package with their other products, but also bring a full revenue turnkey solution to them with our mobile apps and CMS platform,” CEO Andy Lynn told me.  “We chose 42 ventures because Mr. Ned Stringham, has a wealth of knowledge, business modeling, and in-depth look into media and digital advertising.  It was pure synergy as a whole to encompass our goals of being the lead mobile media partner in the industry.”

Kickanotch media partners’ apps have been downloaded in more than 100 countries and user growth has been doubling month over month.

The funds from this round will be used to expand Kickanotch’s sales, marketing, and engineering teams, as well as ramp up the development of new features and capabilities for its mobile platform.

“Andy and his team have developed a mobile platform and business model so in tune with the needs of broadcasters and publishers that customers are flocking to Kickanotch,” said Ned Stringham of 42 Ventures, in a statement.  “Even more impressive is the engagement and impact their mobile solutions have with their customer’s audience.  I’ve only seen download and usage rates like these in the absolute hottest internet markets.”


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